Standard: Strategic Marketing Execution for a Product Launch

Contact for pricing

About this service

Summary

Ideal for companies seeking strategic marketing guidance plus essential execution on key launch elements.

Process

Discovery & Market Research (Same as Basic Package)
Strategy Development (Same as Basic Package)
Execution Support
Set up foundational marketing assets (social media, email templates, campaign structures).
Assist with influencer outreach, content planning, or paid media recommendations.
Provide a rollout schedule for initial marketing efforts.
Performance Tracking & Recommendations
Analyze early campaign performance and engagement metrics.
Deliver recommendations for optimization and scaling.

FAQs

  • What is included in each marketing package?

    Each package varies based on the level of support needed. The Basic package provides a strategic roadmap, the Standard package adds partial execution, and the Premium package offers full launch management.

  • How long does the marketing launch process take?

    The timeframe depends on the package and project scope. Generally: Basic: 2-4 weeks Standard: 4-8 weeks Premium: 8-12 weeks

  • Can I customize a package to fit my needs?

    Yes! I offer tailored solutions if you need a hybrid approach. Let’s discuss your business goals and find the right fit.

  • Will you handle content creation and social media management?

    For Standard and Premium packages, I provide content strategy, templates, and posting guidelines. The Premium package includes active social media and influencer management.

  • Do you run paid advertising campaigns?

    Yes, for the Standard and Premium packages, I assist with ad strategy, targeting, and budgeting. Full ad management is included in the Premium package.

  • How do you measure success?

    I track KPIs like brand awareness, engagement, website traffic, lead conversions, and ROI. Premium clients receive detailed analytics reports.

  • What are the costs of each package?

    Pricing depends on the project scope. I’ll provide a detailed quote after assessing your needs.

  • Do you offer payment plans?

    Yes, flexible payment structures are available.

  • What if I need ongoing marketing support after the launch?

    I offer post-launch consulting and continued execution support. Let’s discuss your long-term marketing needs!

What's included

  • Market Research

    In-Depth Market Analysis – Includes target persona development, competitor SWOT analysis, and insights on effective positioning

  • Launch Strategy

    Detailed Marketing Plan – Customized, actionable roadmap with marketing budget estimates for key channels, high-level messaging, and go-to-market campaign phases

  • Messaging & Content

    Content & Messaging Framework – Detailed content outlines across 3 channels (e.g., social, email, website) plus audience-tailored messaging

  • Campaign Setup

    Partial Campaign Setup – Setup support for 2 campaign channels, with content scheduling, basic segmentation, and tagging assistance

  • Performance Tracking

    Launch Tracking Setup – Campaign tracking setup, custom dashboards, and guidance on KPI measurement for reporting purposes

  • Consulting & Support

    Ongoing Strategy Sessions – Two 90-minute monthly consulting sessions for strategic direction, adjustments, and troubleshooting

Recommendations

(5.0)

My business is in the early stages, and I knew I needed support putting together a cohesive GTM plan. Jordan was the perfect person for this. She not only brings a depth of expertise in product marketing and strategy, but she has a creative flair that is so appreciated (especially by a fellow marketer!). She nailed our consumer segmentation, truly getting to know our audience through her deep research, and used it to inform our marketing roadmap so thoughtfully. 110% recommend!


Skills and tools

Marketing Strategist

Product Marketer

User Researcher

Asana

Canva

Google Analytics

Instagram

WordPress

Industries

E-Commerce
Retail
Marketing