Standard: Strategic Marketing Execution for a Product Launch
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About this service
Summary
FAQs
What is included in each marketing package?
Each package varies based on the level of support needed. The Basic package provides a strategic roadmap, the Standard package adds partial execution, and the Premium package offers full launch management.
How long does the marketing launch process take?
The timeframe depends on the package and project scope. Generally: Basic: 2-4 weeks Standard: 4-8 weeks Premium: 8-12 weeks
Can I customize a package to fit my needs?
Yes! I offer tailored solutions if you need a hybrid approach. Let’s discuss your business goals and find the right fit.
Will you handle content creation and social media management?
For Standard and Premium packages, I provide content strategy, templates, and posting guidelines. The Premium package includes active social media and influencer management.
Do you run paid advertising campaigns?
Yes, for the Standard and Premium packages, I assist with ad strategy, targeting, and budgeting. Full ad management is included in the Premium package.
How do you measure success?
I track KPIs like brand awareness, engagement, website traffic, lead conversions, and ROI. Premium clients receive detailed analytics reports.
What are the costs of each package?
Pricing depends on the project scope. I’ll provide a detailed quote after assessing your needs.
Do you offer payment plans?
Yes, flexible payment structures are available.
What if I need ongoing marketing support after the launch?
I offer post-launch consulting and continued execution support. Let’s discuss your long-term marketing needs!
What's included
Market Research
In-Depth Market Analysis – Includes target persona development, competitor SWOT analysis, and insights on effective positioning
Launch Strategy
Detailed Marketing Plan – Customized, actionable roadmap with marketing budget estimates for key channels, high-level messaging, and go-to-market campaign phases
Messaging & Content
Content & Messaging Framework – Detailed content outlines across 3 channels (e.g., social, email, website) plus audience-tailored messaging
Campaign Setup
Partial Campaign Setup – Setup support for 2 campaign channels, with content scheduling, basic segmentation, and tagging assistance
Performance Tracking
Launch Tracking Setup – Campaign tracking setup, custom dashboards, and guidance on KPI measurement for reporting purposes
Consulting & Support
Ongoing Strategy Sessions – Two 90-minute monthly consulting sessions for strategic direction, adjustments, and troubleshooting
Recommendations
(5.0)
Client • Feb 18, 2025
Recommended
My business is in the early stages, and I knew I needed support putting together a cohesive GTM plan. Jordan was the perfect person for this. She not only brings a depth of expertise in product marketing and strategy, but she has a creative flair that is so appreciated (especially by a fellow marketer!). She nailed our consumer segmentation, truly getting to know our audience through her deep research, and used it to inform our marketing roadmap so thoughtfully. 110% recommend!
Skills and tools
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