Standard: Strategic Marketing Execution for a Product Launch

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About this service

Summary

Ideal for companies seeking strategic marketing guidance plus essential execution on key launch elements.

FAQs

  • What is included in each marketing package?

    Each package varies based on the level of support needed. The Basic package provides a strategic roadmap, the Standard package adds partial execution, and the Premium package offers full launch management.

  • How long does the marketing launch process take?

    The timeframe depends on the package and project scope. Generally: Basic: 2-4 weeks Standard: 4-8 weeks Premium: 8-12 weeks

  • Can I customize a package to fit my needs?

    Yes! I offer tailored solutions if you need a hybrid approach. Let’s discuss your business goals and find the right fit.

  • Will you handle content creation and social media management?

    For Standard and Premium packages, I provide content strategy, templates, and posting guidelines. The Premium package includes active social media and influencer management.

  • Do you run paid advertising campaigns?

    Yes, for the Standard and Premium packages, I assist with ad strategy, targeting, and budgeting. Full ad management is included in the Premium package.

  • How do you measure success?

    I track KPIs like brand awareness, engagement, website traffic, lead conversions, and ROI. Premium clients receive detailed analytics reports.

  • What are the costs of each package?

    Pricing depends on the project scope. I’ll provide a detailed quote after assessing your needs.

  • Do you offer payment plans?

    Yes, flexible payment structures are available.

  • What if I need ongoing marketing support after the launch?

    I offer post-launch consulting and continued execution support. Let’s discuss your long-term marketing needs!

What's included

  • Market Research

    In-Depth Market Analysis – Includes target persona development, competitor SWOT analysis, and insights on effective positioning

  • Launch Strategy

    Detailed Marketing Plan – Customized, actionable roadmap with marketing budget estimates for key channels, high-level messaging, and go-to-market campaign phases

  • Messaging & Content

    Content & Messaging Framework – Detailed content outlines across 3 channels (e.g., social, email, website) plus audience-tailored messaging

  • Campaign Setup

    Partial Campaign Setup – Setup support for 2 campaign channels, with content scheduling, basic segmentation, and tagging assistance

  • Performance Tracking

    Launch Tracking Setup – Campaign tracking setup, custom dashboards, and guidance on KPI measurement for reporting purposes

  • Consulting & Support

    Ongoing Strategy Sessions – Two 90-minute monthly consulting sessions for strategic direction, adjustments, and troubleshooting

Recommendations

(5.0)

My business is in the early stages, and I knew I needed support putting together a cohesive GTM plan. Jordan was the perfect person for this. She not only brings a depth of expertise in product marketing and strategy, but she has a creative flair that is so appreciated (especially by a fellow marketer!). She nailed our consumer segmentation, truly getting to know our audience through her deep research, and used it to inform our marketing roadmap so thoughtfully. 110% recommend!


Skills and tools

Marketing Strategist

Product Marketer

User Researcher

Asana

Asana

Canva

Canva

Google Analytics

Google Analytics

Instagram

Instagram

WordPress

WordPress

Industries

E-Commerce
Retail
Marketing