Strategic Marketing Essentials for a Brand or Product Launch

Jordan Rivera

Contact for pricing

About this service

Summary

Ideal for companies needing a high-level marketing plan and recommendations for a successful launch

Process

Discovery & Market Research

Conduct a kickoff call to understand the product, brand, and objectives.

Perform competitive analysis and industry research.

Strategy Development

Define key target personas, positioning, and messaging.

Develop a marketing roadmap with recommended channels and tactics.

Delivery & Final Review

Present the finalized marketing strategy document and roadmap.

Provide a Q&A session to ensure clarity on implementation.

FAQs

What is included in each marketing package?
Each package varies based on the level of support needed. The Basic package provides a strategic roadmap, the Standard package adds partial execution, and the Premium package offers full launch management.
How long does the marketing launch process take?
The timeframe depends on the package and project scope. Generally: Basic: 2-4 weeks Standard: 4-8 weeks Premium: 6-12 weeks
Can I customize a package to fit my needs?
Yes! I offer tailored solutions if you need a hybrid approach. Let’s discuss your business goals and find the right fit.
Will you handle content creation and social media management?
For Standard and Premium packages, I provide content strategy, templates, and posting guidelines. The Premium package includes active social media management but not influencer management.
Do you run paid advertising campaigns?
Yes, for the Standard and Premium packages, I assist with ad strategy, targeting, and budgeting. Full ad management is included in the Premium package.
How do you measure success?
I track KPIs like brand awareness, engagement, website traffic, lead conversions, and ROI. Premium clients receive detailed analytics reports.

What's included

Market Research
Target Market & Audience Insight – Overview of target audience segmentation, competitive positioning, and key industry trends
Launch Strategy
Marketing Strategy Outline – High-level marketing plan, including recommended channels, timing, and initial campaign ideas for first launch phase only
Messaging & Content
Key Messaging Guide – Foundational messaging and positioning guide, covering up to 2 core audience segments
Campaign Setup
Recommended Campaign Outline – Suggested campaign elements with goals, platforms, and KPIs to track success
Performance Tracking
Basic KPI & Tracking Guide – Initial KPIs, tools, and performance benchmarks
Consulting & Support
One-Time Strategy Call – A single 60-minute session for marketing strategy guidance and Q&A

Recommendations

(5.0)

Lauren Wiegand • Chicotona Mezcal, by Ela Products Corp

Client • Feb 18, 2025

Recommended

My business is in the early stages, and I knew I needed support putting together a cohesive GTM plan. Jordan was the perfect person for this. She not only brings a depth of expertise in product marketing and strategy, but she has a creative flair that is so appreciated (especially by a fellow marketer!). She nailed our consumer segmentation, truly getting to know our audience through her deep research, and used it to inform our marketing roadmap so thoughtfully. 110% recommend!

Skills and tools

Marketing Strategist

Market Researcher

Product Marketer