Branding by Rosalba Porpora

Branding

Rosalba Porpora

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About this service

Summary

Shaping your brand means: first grounding the work in strategy than translating into visuals. Everything that reflects your values and story. It’s never about a single design element. It’s about a whole system, built to adapt, evolve, and grow with you.

Process

Step 0: let's get to know each others :) Short introduction call to get to know each others and set the goals of the project. Step 1: Getting to know you Thanks to an ad-hoc survey or small workshop I'll get to know everything about you, discovering what drives you and what goals you’re reaching for. Step 2: First presentation I will present you the first iteration on the brand. You won't see just a logo but you'll get the full picture, how everything comes together with different applications of your brand. After this one you'll have 1 round of feedback and 1 other presentation.

Step 3: Refinement I'll take your feedback in consideration and reshape the identity where needed

Step 4: Delivery

You will get the brand guidelines and all the new assets of your brand. (vectors and images)

What's included

Strategy
Before creating anything, I step into your world, discovering what drives you and what goals you’re reaching for. I want the full story, because when I see the bigger picture, I can craft work that doesn’t just speak: it connects, it lasts.
Brand guidelines
The bible of your branding, it includes all the touchpoints included in the branding process: logo design, typography, color palette, icons and/or patterns, photography art direction, brand applications across different deliverables.
Animations
We all love a logo animated. When makes sense I deliver the logo, or different assets of the brand animated.
Illustrations
When matching your values and strategy an unique set of illustrations will be designed to reinforce your brand.

Example projects