SEO Copy Edits for Smart, Engaging Web Writing

Pro

Caroline Shannon

Starting at

/hr

About this service

Summary

SEO doesn’t have to sound robotic. With SEO writing experience for brands like HGTV, InStyle, and Women's Health, and editing certification from the University of Chicago, I make your copy rank and resonate—with both search engines and actual readers.

I hold a BA in journalism and am currently an MFA candidate in creative writing. Additionally, I am certified by the University of Chicago in Basic Manuscript Editing and Intermediate Manuscript Editing, which includes a working knowledge of The Chicago Manual of Style.

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“When working with Caroline, I often referred to her as the 'word wizard.’ She has a talent for taking stories and weaving them into beautiful, authentic pictures with words. I was lucky enough to have her on my team and relied on her heavily for her copywriting skills. I would recommend her wholeheartedly as Caroline would be an asset to any team!” —Brianna Buck, Event Manager, CrossFit, LLC

Process

You send your draft, primary keyword(s), and audience information.

I conduct a first pass to ensure tone, clarity, and flow.

The second pass includes keyword placement, title/meta tweaks.

You will receive the revised document, along with a brief SEO feedback summary.

FAQs

What types of content can I send?
Blog posts, brand articles, landing page copy, or web essays under 1,500 words.
Do you research keywords for me?
This service is designed to optimize existing content. For strategy + research, I offer SEO content planning as a separate service.
Will this improve my rankings?
I make on-page SEO changes that can help—but ranking depends on many external factors (domain strength, backlinking, etc.).

What's included

SEO-Friendly Copy Edits (Tracked Changes)
Polished version of your blog, article, or landing page with keyword integration, improved readability, and structural clarity.
On-Page SEO Suggestions
Includes 2–3 headline/title suggestions, meta description guidance, and subhead refinements.
Keyword Use Check (Light Audit)
Ensures your keywords are present naturally in key areas—intro, subheads, CTA, etc.

Skills and tools

Copy Strategist

SEO Writer

Editor