Brand Design
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About this service
Summary
What's included
Logo Design
Primary logo: The main logo that represents the brand. Alternate logo versions: Variations of the logo to use in different contexts, such as horizontal, vertical, or simplified versions.
Color Palette
Primary colors: The main colors that reflect the brand's identity. Secondary colors: Additional colors that complement the primary colors.
Typography
Font recommendations: Choose appropriate fonts for headings, subheadings, and body text that align with the brand's tone and style.
Iconography
Custom icons: Design unique icons that match the brand's aesthetic for use across the website.
Imagery Guidelines
Image styles: Suggest preferred photography or illustration styles that resonate with the brand's image. Image treatments: Specify any filters, overlays, or effects to apply consistently to images.
Patterns and Textures
Patterns: Create patterns or textures that can be used as backgrounds or design elements throughout the website.
UI Elements
Buttons: Design custom buttons that fit the brand's style. Forms and input fields: Create consistent designs for form elements like text fields, checkboxes, and buttons. Navigation elements: Design the main navigation bar and any additional menus or dropdowns.
Social Media Assets
Profile pictures and cover photos: Create visuals for various social media platforms that align with the brand's identity.
Style Guide
Consolidate all the design choices into a comprehensive style guide that provides guidelines on logo usage, color combinations, typography, and other visual elements.
Example projects
Skills and tools
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