Brand Design

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About this service

Summary

I offer brand design services to help businesses create a unique and impactful visual identity. From logo design to brand guidelines, I will work closely with clients to understand their vision and translate it into a compelling brand that resonates with their target audience.

What's included

  • Logo Design

    Primary logo: The main logo that represents the brand. Alternate logo versions: Variations of the logo to use in different contexts, such as horizontal, vertical, or simplified versions.

  • Color Palette

    Primary colors: The main colors that reflect the brand's identity. Secondary colors: Additional colors that complement the primary colors.

  • Typography

    Font recommendations: Choose appropriate fonts for headings, subheadings, and body text that align with the brand's tone and style.

  • Iconography

    Custom icons: Design unique icons that match the brand's aesthetic for use across the website.

  • Imagery Guidelines

    Image styles: Suggest preferred photography or illustration styles that resonate with the brand's image. Image treatments: Specify any filters, overlays, or effects to apply consistently to images.

  • Patterns and Textures

    Patterns: Create patterns or textures that can be used as backgrounds or design elements throughout the website.

  • UI Elements

    Buttons: Design custom buttons that fit the brand's style. Forms and input fields: Create consistent designs for form elements like text fields, checkboxes, and buttons. Navigation elements: Design the main navigation bar and any additional menus or dropdowns.

  • Social Media Assets

    Profile pictures and cover photos: Create visuals for various social media platforms that align with the brand's identity.

  • Style Guide

    Consolidate all the design choices into a comprehensive style guide that provides guidelines on logo usage, color combinations, typography, and other visual elements.


Skills and tools

Brand Designer
Brand Strategist
Canva
Google Drive
Procreate
Wix

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