Social Media Management by Kisel EspinalSocial Media Management by Kisel Espinal

Social Media Management

Kisel Espinal

Starting at

/hr

About this service

Summary

I’m a social media manager and content creator with a strong eye for design and a strategy-first mindset. I help brands show up consistently and confidently across platforms like Instagram, LinkedIn, TikTok, and X by building thoughtful content calendars, writing engaging copy, and designing scroll-stopping visuals in Canva. From scheduling and community engagement to influencer coordination and reporting, I manage every detail so you can focus on the bigger picture. Whether you're launching a new brand or refreshing your current presence, I bring creativity, clarity, and consistency to your online voice.

Deliverables

Content Calendar Creation

Build monthly and weekly content calendars tailored to platform trends, brand voice, and audience engagement goals.

Copywriting & Caption Writing

Write engaging, brand-aligned captions and post copy optimized for LinkedIn, Instagram, TikTok, and X.

Graphic Design

Design branded graphics, stories, and carousel posts using Canva and optimizing for social platforms and consistent with brand identity.

Reels & Short-Form Video Editing

Edit and format short-form video content using tools like Canva and CapCut to drive engagement.

Hashtag Research & Trend Monitoring

Identify relevant hashtags and emerging trends to maximize reach and visibility.

Multi-Platform Scheduling

Schedule posts using tools like Later, Sprout Social, and Meta Business Suite for seamless content rollout.

Performance Reporting

Create monthly reports highlighting key metrics (reach, engagement, saves, CTR), offering insights and strategy adjustments.

Community Management

Respond to comments, DMs, and tagged content to foster brand loyalty and drive interaction.

Influencer & UGC Coordination

Source creators, manage outreach, and coordinate deliverables for influencer partnerships and campaigns.

Campaign Launch Support

Support execution of social campaigns around launches, sales, and partnerships, from pre-promo to recap.

Social Asset Organization

Maintain organized folders of graphics, videos, templates, and branded content for easy team access.

What's included

Content Calendar Creation
Build monthly and weekly content calendars tailored to platform trends, brand voice, and audience engagement goals.
Copywriting & Caption Writing
Write engaging, brand-aligned captions and post copy optimized for LinkedIn, Instagram, TikTok, and X.
Graphic Design
Design branded graphics, stories, and carousel posts using Canva and optimizing for social platforms and consistent with brand identity.
Reels & Short-Form Video Editing
Edit and format short-form video content using tools like Canva and CapCut to drive engagement.
Hashtag Research & Trend Monitoring
Identify relevant hashtags and emerging trends to maximize reach and visibility.
Multi-Platform Scheduling
Schedule posts using tools like Later, Sprout Social, and Meta Business Suite for seamless content rollout.
Performance Reporting
Create monthly reports highlighting key metrics (reach, engagement, saves, CTR), offering insights and strategy adjustments.
Community Management
Respond to comments, DMs, and tagged content to foster brand loyalty and drive interaction.
Influencer & UGC Coordination
Source creators, manage outreach, and coordinate deliverables for influencer partnerships and campaigns.
Campaign Launch Support
Support execution of social campaigns around launches, sales, and partnerships, from pre-promo to recap.
Social Asset Organization
Maintain organized folders of graphics, videos, templates, and branded content for easy team access.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Instagram

Slack

TikTok

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