What's included

• Brand Personality Exploration

  Questionnaire to gain insight into your brand vision, values, target audience and market positioning.

• Brand Discovery

  In-depth research into your brand with 2 collated mood boards for a visual representation of the brand's aesthetics and inspirations to guide the design direction.

• Basic Brand Stretegy

  A simple introduction to help define your brand values, target audience, brand attributes, and core principles.

• Full Logo Suite + Visual Identity

  • Primary and secondary logo, brand mark, and brand patterns that capture your brand essence • Colour palette - a carefully curated harmonious color scheme to reflect your brand personality and desired emotions. • Custom icons and illustrations • Typography guidelines - Font pairing that allows your brand to have consistent branding and reflect your brand personality. • Mockups to visualise your branding

• Brand Guidelines

  • Brand style guide - PDF document to reflect your brand's visual identity including logo usage, colour, and typography, and imagery guidelines • mini style guide - for social media usage to ensure your social media is on brand!

• Collateral Brand designs

  • Mini social media assets - 5 highlight covers, 5 Instagram feed templates, and 5 story templates • Any 2 stationery pieces you require - business cards etc