Strategic Design: Crafting Brands That Make an Impact

Grace Pereda

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About this service

Summary

I bring over a decade of experience in graphic design, combining creativity with strategic thinking to craft visuals that not only look great but also solve real business challenges. I take the time to understand each client’s needs, ensuring that every design—from logos to full branding systems—effectively communicates their vision. Reliable, detail-oriented, and always following up, I work efficiently to deliver high-quality results while maintaining clear and open communication throughout the process.

Process

My Design Process

Every project is a collaboration, and I ensure that the final design aligns perfectly with your brand’s goals. Here’s how we’ll bring your vision to life:

1️⃣ Discovery & Briefing – We start with a conversation to understand your brand, target audience, and design needs. This helps define the creative direction and ensure the final outcome meets your expectations.

2️⃣ Research & Concept Development – I explore design trends, competitors, and industry standards to create a strong foundation for your project. This ensures the design is both unique and strategically aligned with your business.

3️⃣ Design & Refinement – I develop a strong visual concept, carefully selecting typography, color schemes, and layout elements. You’ll receive an initial design, and we’ll work through up to three rounds of revisions to refine it.

4️⃣ Finalization & Brand Application – Once the design is approved, I ensure it works seamlessly across different mediums, whether for print, digital platforms, or promotional materials.

5️⃣ Deliverables & Support – You’ll receive high-quality, ready-to-use files in multiple formats (AI, EPS, PDF, PNG, JPG, etc.), along with a brand guide outlining colors, typography, and usage guidelines. If needed, I also provide ongoing support to ensure a smooth application of your new design.

With a keen eye for detail and a commitment to excellence, I ensure every project delivers not just a visually appealing result, but a strategic design solution tailored to your brand’s success.

What's included

Comprehensive Design Solutions: Print & Digital Excellence
Deliverables: As a graphic designer, I provide a full range of creative solutions tailored to your brand’s needs, ensuring consistency across all platforms. Here’s what you can expect: Branding & Identity: • Custom logo design (3 initial concepts + 3 revisions) • Brand guidelines (color palette, typography, usage rules) • Business cards, letterheads, envelopes • Social media profile and cover images Print & Marketing Collateral: • Brochures, flyers, posters, banners • Magazine covers, editorial layouts, catalogs • Product packaging, labels, and tags • Menus, restaurant branding materials • Trade show displays, roll-up banners, signage • Billboards, vehicle wraps Digital & Web Assets: • Website banners, hero images, UI elements • Thumbnails for videos and articles • Infographics and data visualizations • Social media graphics (posts, stories, ads) • Email templates, newsletters, and promotional materials Final Deliverables: All designs are provided in high-resolution, ready-to-use formats. You’ll receive vector files (AI, EPS, SVG) for scalability, print-ready PDFs, and optimized web-friendly formats (PNG, JPG). If applicable, I also provide layered PSD files for further editing. From concept to execution, I ensure every design element aligns with your brand’s vision and engages your audience effectively.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer