Strategic Logo & Branding – More Than Just an Image

Grace Pereda

Starting at

489.99

About this service

Summary

I bring over a decade of experience in graphic design, specializing in creating impactful brand identities that go beyond just a logo—they provide real solutions for businesses. I am committed to delivering high-quality work efficiently while maintaining clear communication and regular follow-ups to ensure every detail aligns with your vision. By truly listening to my clients’ needs, I craft designs that are not only visually appealing but also strategically effective in representing their brand.

Process

My Logo Design Process

Designing a logo is more than just creating a visual—it’s about crafting a strong, meaningful identity that aligns with your business goals. My process ensures that your logo is not only visually striking but also functional across all platforms. Here’s how I approach each project:

1️⃣ Discovery & Briefing

We start with an in-depth discussion to understand your business, target audience, values, and vision. If you already have ideas, I help refine them. If you’re unsure, I guide you through options to find the right direction.

2️⃣ Research & Concept Development

I conduct research into your industry, competitors, and market trends to ensure your logo stands out. Based on this insight, I explore creative directions that align with your brand identity.

3️⃣ Initial Design Proposals

I present three unique logo concepts, each with a distinct visual approach. These are carefully designed to reflect your brand’s personality, ensuring versatility and long-term relevance.

4️⃣ Revisions & Refinements

You’ll have the opportunity to refine your chosen concept with up to three rounds of revisions to fine-tune the design until it perfectly represents your brand.

5️⃣ Brand Guidelines & Final Delivery

Once the final logo is approved, I provide a comprehensive brand guide that includes:

✔ Logo variations (primary, secondary, monochrome, and responsive versions)

✔ Color palette and usage guidelines

✔ Typography recommendations

✔ Logo placement examples (business cards, letterheads, websites, apps, social media, and print materials)

✔ Best practices to maintain brand consistency

6️⃣ File Formats & Handover

You receive all essential high-resolution files (SVG, PNG, JPG, PDF, and AI), ready for digital and print use. Your logo will be optimized for all applications, ensuring seamless use across websites, social media, merchandise, and promotional materials.

This structured approach guarantees a logo that is not just an image, but a strategic asset that strengthens your business identity.

What's included

Comprehensive Logo Package – Ready for Every Application
Deliverables At the end of the project, you will receive a complete and professional branding package designed to ensure consistency and versatility across all platforms. Here’s what you can expect: 1️⃣ Three Logo Concepts Per Brand – I will present three distinct logo options based on your business’s vision and goals, allowing you to choose the one that best represents your brand identity. 2️⃣ Three Rounds of Revisions Per Logo – Each selected logo will go through up to three refinement stages to ensure it aligns perfectly with your expectations and business needs. 3️⃣ Brand Guidelines Document – A detailed file outlining every aspect of your final logo, ensuring cohesive application across all mediums. This includes: • Color Palette – Exact color codes (RGB, CMYK, HEX) for digital and print consistency. • Typography – The fonts used in your branding and how to apply them effectively. • Sizing & Spacing – Best practices for scaling and positioning your logo across different materials. • Usage Guidelines – Clear instructions on how to maintain brand integrity across various applications. 4️⃣ Application Mockups – Examples of how your logo will look on key branding materials, such as: • Business cards • Letterheads and corporate documents • Websites and mobile apps • Social media profiles and posts • Print promotional materials (flyers, brochures, posters) • Merchandise and packaging 5️⃣ Final Logo Files – Your logo will be delivered in multiple formats, ensuring it is ready for use in any scenario: • Vector Files (AI, EPS, PDF) – Scalable formats for print, signage, and high-quality applications. • Raster Files (PNG, JPG, SVG) – Optimized versions for digital and web use. • Transparent & Monochrome Versions – Ensuring flexibility across different backgrounds and design needs. By the end of the project, you will have a complete, professionally structured brand identity that not only enhances your business’s visual presence but also provides practical solutions for seamless implementation across all platforms.

Duration

2 weeks

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer