You will receive an instance of data-driven visual storytelling. Every infographic I create is a comprehensive ensemble of your brand elements, accurately represented data, and carefully chosen iconography, laid out in a coherent form that actively communicates with the viewer. It can be a social media graphic, an illustration for your blog article, a poster, or an image to include in a publication.

• Step 1: The objective

Infographics can serve a great variety of purposes. They can support a statement, help appreciate the difference in values, assist in making decisions. As such they are a valuable marketing tool that becomes effective whenever there is a quantifiable evidence to demonstrate the advantage of one entity over others. But infographics can also explain elaborate processes and models, broaden reader's knowledge, reveal surprising insights, or present a multifaceted issue in an easy-to-follow manner. It is important to establish the objective of your infographic right in the beginning.

• Step 2: The data

Most infographics rely on a well-structured spreadsheet, and at this stage I will analyze the data and decide which visualization model (pie chart, bar graph, Venn diagram, matrix plot, etc.) will be most suitable for communicating the intended message. Some infographics are based on just a handful of data points. In such cases I will shift my focus to creating and sourcing icons and illustrations that support those data points in the most impressive manner.

• Step 3: The style

In some cases an infographic has to closely follow your enterprise's visual guidelines. In others the content dictates the appearance (green and tranquil for sustainability, red and loud for awareness, etc.). This step will help us determine the composition and the look and feel of your infographic. If it is for a social media post one single data point ought to capture the attention. If it is a representation of complex issue the effortless flow of information must take precedence.

• Step 4: The deliverable

At this point the data is visualized, the title group is designed, all the copy is in, links to sources are in the footer. I will prepare the file for the final output. In some cases it's just a flat image opmitized to load faster. In others it's a print-friendly PDF, or a Figma project prepared to be passed to developers.