Brand Strategy, Design & Styleguide

Starting at

$

5,500

About this service

Summary

Eric Jordan is an award-winning creative consultant specializing in high-end creative direction, design, and motion graphics. Established as a leading futuristic visual design, branding and motion director, he helps companies, individual entrepreneurs, film studios, film directors, and artists translate advanced concepts into beautiful forms that resonate with the audience on a higher level. Recognized by .Net Magazine as one of the world’s top 20 international designers,  as well as a digital pioneer of interactive web design by FWA, Eric has overseen the creative direction and execution of over 700 projects for some of the world’s top brands and Fortune 500 companies, both independently and as the former owner of a leading 35-person interactive design studio. Among winning multiple coveted industry awards, including FWA’s “Most Influential Flash Site of the Decade”, he has been featured in numerous design-related books and magazines around the world. The Brand Design and Styleguide package is tailored to focus on developing a strong brand from the ground up. We delve into the essence of your business, analyze your target audience, and craft a strategic roadmap that aligns your brand with its purpose and goals. We then focus on identity development, creating a unique and captivating visual identity system that includes a custom logo, brand elements, and a cohesive design language. To ensure consistency and seamless implementation, we meticulously design a comprehensive style guide that outlines every aspect of your brand's visual representation. You'll not only have a remarkable brand that stands out in the market but also a solid foundation to guide your brand's growth and success for the future.

What's included

  • Phase 1: Brand Strategy

    Develop an overall brand strategy, carefully examine your market and target audience, and clearly establish your position. I will assist you in shaping your brand's purpose, mission, and vision into a cohesive aesthetic.

  • Phase 2: Identity Development

    I will work with you to craft a striking visual identity system inclusive of a logomark design, color palette, typography specifications, and brand imagery library. A range of concepts will be developed to explore potential approaches and then narrowed down and refined to a final identity design.

  • Phase 3: Styleguide & Full Brand Library

    A complete brand library will be designed and output, inclusive of both raster and vector logo files in multiple formats and in both color and greyscale, a master icon library, a brand imagery library of 10 high resolution master images, and a 10-page styleguide which fully fleshes out the guidelines of the brand aesthetic.


Duration

3-4 Weeks

Skills and tools

Brand Designer

Graphic Designer

Web Designer

Adobe Illustrator

Adobe Photoshop

Cinema 4D

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Contact for pricing

STARTING AT

$90/hour

hourly rate

STARTING AT

$100/hour

hourly rate, 3-4 Days