What's included

• UX Research

  - User Interviews and/or surveys - Market & industry research - Competitor analysis - User personas - Stakeholder workshops & alignment with business objectives - Existing product analytics analysis - Any other relevant research

• Wireframing

  - Low fidelity wireframing - High fidelity wireframing - Stakeholder & user workshops - Development of design system - Prototyping of app

• Branding & Style Test

  - If required, simple branding focused on app UI and digital presence. If brand guidelines exist, these will be applied. - Design of 2-3 different styles for you to pick from, before rolling the chosen style out to the designs.

• High Fidelity UI Designs

  - Rolling out of chosen style to all app screens. - Usability testing with users to refine and iterate on designs. - Building & organisation of design system, using Figma components and variables. - Preparation of Figma designs for development, ensuring a smooth handover to developers.

• Development Support

  Continued maintenance and support for developers as product is built, rolling out any necessary design changes that are often needed during development.