The Ultimate Strategic Brand Identity Package.

Victor Abayomi

Starting at

2,000

About this service

Summary

Many businesses struggle with effectively communicating their values and mission through their brand. To address this, I utilize a comprehensive process that combines strategy and research to capture your unique essence and translate it into a compelling visual brand that resonates with your target audience.

The brand design process includes the following stages:

🔹 Enquiry & Initial Consultation: Understanding your needs and discussing project goals to determine how I can best assist with your brand design.

🔹 Onboarding & Project Scope: Formalizing the project details, timelines, and deliverables, and gathering necessary information to kick off the project.

🔹 Brand Discovery & Research: Exploring your business’s core values, mission, and target audience to build a strategic foundation for your brand.

🔹 Brand Strategy Development: Crafting a brand strategy that outlines positioning, messaging, and goals to guide the design process.

🔹 Visual Identity Creation: Designing a cohesive visual identity, including logo design, color palettes, typography, and other visual elements that reflect your brand’s essence.

🔹 Brand Guidelines Development: Creating detailed brand guidelines to ensure consistent application of your visual identity across all platforms and materials.

🔹 Collateral Design: Designing additional brand materials such as business cards, stationery, social media assets, and website elements.

🔹 Implementation & Delivery: Providing all necessary files, including vector and raster formats, and delivering the final assets along with guidelines for implementation.

Process

1. Enquiry stage

Objective: To understand the client's needs and determine project feasibility.

Process:

Initial Contact: Client reaches out with an inquiry or request for brand design services.

Consultation Meeting: Conduct a meeting (in-person or virtual) to discuss the client’s business, objectives, and vision for the brand.

Needs Assessment: Identify specific requirements, challenges, and goals.

Proposal Preparation: Prepare a proposal outlining the scope, timeline, and cost based on the consultation.

2. Onboarding

Objective: To formalize the project details and set expectations.

Process:

Contract Agreement: Finalize and sign contracts or agreements to formalize the partnership.

Project Brief: Develop a detailed project brief that includes deliverables, timelines, and budget.

Information Gathering: Collect necessary information, including existing brand materials, preferences, and access to relevant resources.

3. Brand startegy & Creative direction Presentation

Objective: To gain insights and build a strategic foundation for the brand.

Process:

Industry Research: Study the industry, market trends, and competitor landscape.

Audience Analysis: Research the target audience’s needs, preferences, and behaviors.

Brand Audit: Evaluate the current brand (if applicable) to identify strengths, weaknesses, and opportunities.

Strategic Insights: Compile research findings to inform the brand strategy.

4. Visual Identity Creation

Objective: To design the visual elements that represent the brand.

Process:

Concept Development: Create initial design concepts based on the brand strategy.

Design Iterations: Refine and revise designs based on client feedback.

Finalization: Select and finalize the logo, color palette, typography, and other visual elements.

Client Approval: Obtain client approval on the visual identity before moving forward.

6. Brand Presentatioon

7. Brand Guidelines Development

Objective: To ensure consistent application of the brand identity.

Process:

Guideline Creation: Develop comprehensive brand guidelines that cover logo usage, color schemes, typography, and imagery.

Document Design: Format the guidelines into a professional document or digital format.

Client Review: Share the guidelines with the client for review and adjustments if necessary.

Final Approval: Obtain final approval from the client.

8. Feedback and Revision(4x Revision).

9. Touchpoints

This includes; Product packaging, Stationery design & etc.

10. Offboarding

Objective: To finalize and deliver all brand assets and ensure successful implementation.

Process:

File Delivery: Provide the client with all necessary files, including vector and raster formats, and any other required assets.

Guidelines & Training: Deliver the brand guidelines and offer training or support on how to use and apply the brand elements.

Implementation Support: Assist with the initial application of brand assets if needed (e.g., on websites, marketing materials).

FAQs

NOTION
I use Notion as my project management system and have created a dedicated client portal for each of my clients. All deliverables will be available in Notion, and you can check your portal for updates on your project at any time.
Rate/Budget
My rates vary depending on the company and the specific deliverables required, ensuring that you receive a tailored solution that meets your unique needs. This approach allows me to provide the best value for your investment, delivering high-quality results that align with your business goals.
What if this package is not suitable for me?
Not a problem! Let's hop on a call, and I will tailor the deliverables and price to your needs.
How many revisions do I get?
This packages will include as 4 revisions as needed (usually no more than two needed)
We live in different time zones. Will this be an issue?
Not at all! I'm more than happy to tailor my schedule to accommodate meetings and discussions at times that suit you best!
Do you offer payment plans?
Yes! I require a 50% upfront payment to start the project, with the remaining 50% due upon completion. This ensures a smooth workflow and commitment from both sides. Let’s discuss your project and get started! Just make sure to mention it during our Discovery Call and prior to us creating your proposal so we can make sure to include it in your package.
If I have my logo designed by someone else, can you help with other designs?
Sure thing! If you require a refresh of your designs but don't need a strategy, we recommend going for our Visual Identity service. Otherwise, if you're married to your logo(s) already and just want an expansion to your visual identity, we can create a custom proposal tailored just for you!

What's included

Brand Strategy call
is a key conversation that helps define the direction and foundation of a brand. During this call, you'll work with the client to align on key objectives, goals, and vision for their brand. It’s the starting point for crafting a successful brand identity and ensures that all creative decisions (logos, messaging, design, etc.) are aligned with the overall business strategy.
Full brand strategy & Creative direction presentation
Full brand strategy & Creative direction presentation deep into your business foundations identifying your audience, competitor analysis & personality.
Mood board
board with various pictures and colors that represent the mood, feel and vibe of the brand.
Brand Presentation(4x Revision)
it’s about showcasing how their brand identity can be represented in a visually compelling and cohesive way. The presentation needs to communicate their brand’s essence, values, and the strategic thinking behind the design. It’s not just about visuals; it’s about creating an experience that resonates with their target audience.
File Formats
Vector Files: .AI (Adobe Illustrator) Raster Files: .PNG (with transparent background), .JPG (for general use). PDF: For print and high-quality use. EPS
Color Palette
Primary Colors: Main colors used in the brand. Secondary Colors: Additional colors that complement the primary palette. Color Codes: HEX, RGB, and CMYK values for consistent color reproduction
Font pairing
Primary Typeface: The main font used for the brand. Secondary Typeface: Additional fonts for different uses (e.g., headings, body text). Font Files
Full brand Guidelines and brand guidelines sheet
Logo Usage: How to use the logo correctly, including spacing, size restrictions, and incorrect usages. Color Usage: Detailed guidance on color applications. Typography: Guidelines on font usage, including styles and sizes. Imagery Style: Recommendations for photography or illustration styles that align with the brand and other.
Cohesive logo suite
refers to a collection of different variations and formats of a logo that can be used consistently across various applications, ensuring that the brand identity remains consistent in all contexts. A logo suite ensures that the brand's visual representation is adaptable, professional, and recognizable across a range of mediums. Primary Logo: Website, store signage, brochures, presentations. Secondary Logo: Business cards, promotional items, print ads. Logo Icon: Social media profiles, favicons, app icons. Logo Mark: T-shirts, product packaging, large billboards. Horizontal/Vertical Versions: Depending on the format of the space you're working in (for instance, horizontal for banners and vertical for Instagram stories). Monochrome Version: When printing in black and white, or using the logo on a very colorful background that requires simplicity. Color Variations: To ensure legibility on different backgrounds or to align with seasonal or thematic campaigns.
Photography Direction.
It involves guiding how the brand’s imagery is captured and presented to reflect the brand’s identity, values, and messaging. The goal is to ensure that every photo used by the brand feels cohesive, professional, and aligned with the overall visual style and tone.
Brand Pattern
A brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand.
Social media assets
Ready-to-use social media templates for consistent branding.
Client portal
A client portal (in Notion) where you can see & follow the whole process, and give your feedback so that we can create the brand of your dreams! This is also where you'll get all your deliverables as well as how to use each of them. Think of it as your brand guidelines, but more actionable!
Website UI design
visual representation of the website layout and branding before development. Usually includes: Homepage design About page design Contact page design
Stationery design
Branded office materials, including: Business Cards (Front & Back) Letterhead (Digital & Print) Envelope Design
Packaging Design
Custom packaging design for products, including: Box or Label design Shopping bag design Container branding

Example projects

Skincare | Branding

Snack Food Brand | Brand Strategy | Branding

Adventure Travel | Branding & Brand Strategy

Recommendations

(5.0)

Omonike Yomi Enitan

Client • Mar 7, 2025

Recommended

Victor is a talented brand designer with a keen eye for detail and creativity. He transformed my brand’s identity with a unique and professional design. Highly recommended!