A complete, custom visual identity. Clear, cohesive, and full of personality, driven by logo design, typography, color, and graphic systems. Illustration can appear as a complementary touch when a project calls for it, without becoming a full, central illustration system.

Brands and projects that want a strong, versatile visual foundation

Founders launching with a cohesive, professional first impression

Cultural projects and events that need personality, delivered with agility

Logo (primary version + variations; custom lettering or typography when the concept calls for it)

Typographic system

Color palette

Graphic elements, patterns & authorial details (illustration can be included as a complementary touch when the project calls for it, not as a full illustration system)

3 post templates

3 conceptual mockups chosen by the client (e.g. poster, tote, t-shirt), for visualization only. Production-ready pieces and extra applications quoted separately.

Need more applications? Additional applications can be quoted according to your needs.

Final files (logo & graphic elements) in .ai, .svg, and .png (transparent background), high-resolution for print (300ppi) and digital (72ppi)

Typography links

Color palette codes in HEX, RGB, CMYK, and Pantone on request

A concise identity usage guide (PDF)

Alignment & Briefing: we get the story, goals, and direction straight (a call or chat)

Research & Moodboard: references and aesthetic direction defined → I present this for your approval

Creation & Development: I develop the visual proposals → I present this for your approval

Adjustments & Validation: we refine within the included revision rounds (extra presentation if needed)

Production & Finalization: all assets refined and finalize

Delivery: organized final files, ready for you and your team

Includes 2 revision rounds within scope. A private client portal (Notion) to follow each stage, leave feedback, and access final files. Optional add-ons available on request.