What's included

• Understanding your Brand

  A brief consultation call to understand the brand's business goals, target audience, values, and brand vision. A brand questionnaire will also be shared to understand your brand on a deeper level.

• Branding Iceberg

  To identify your target market and understand their needs and pain points.

• Research and Analysis

  Conduct market research to understand industry trends, competitive landscape, and consumer behavior.

• Brand Identity Development

  Consists of brand positioning, brand archetype and brand personality development. Brainstorming brand name and tagline together

• Visualization

  Two visual moodboards* with logo sketches (can be negotiated) for the brand. * The moodboard will contain a thorough look and feel of the brand, its tone of voice, vision and mission through image treatments, typography, illustration and mockups.

• Logo Design

  Designing a custom logo reflects the brand’s personality, values, and industry relevance.

• Packaging Design/Website Design

  Depending on the brand's requirements, you can choose if a packaging design or a website design is needed. This can be further discussed.

• Brand Collateral & Stationery Design

  Depending on the brand's requirement, you get to choose two brand rollouts. For example, letterhead, business cards, t-shirt designs, tote bags, and many more. This can be further discussed.

• Social Media Design

  9 Social media designs that includs 3 social media posts and 3 social media story.

• Revisions

  There will be a total of 3 revisions. Extra revisions will be done on an hourly rate which can be discussed.

• Brand Guideline

  A comprehensive brand guideline on logo usage, typography, colour palette that also includes digital examples of the same.

• Off Boarding

  All the required editable files will be shared such as logo files, fonts, illustrations and images

• Retainer Services (Optional)

  I offer retainer services to help with the initial launch of the brand. 1. Brand Identity & Guideline Maintenance 2. Content Creation and Management (Social Media Posts) 3. Brand Campaign Guide