Email newsletter writing

Ruth Daniel

Contact for pricing

About this service

Summary

Email Copywriter| I write engaging email newsletters that build genuine connections with readers and brings results. I have experience with email marketing platforms like Beehiiv and MailChimp. I write emails that feels personal, I bring a writer's creativity to every email whether you need a compelling content or a full newsletter strategy.

Process

Writing an email newsletter involves a structured and flexible process. Here's a step by step breakdown on how I write my emails:

1. Discovery and Strategy: I ensure I meet with my client to understand their brand, audience, goals, and newsletter style. I review past emails and analyze what has worked.

2. Content Planning: I construct a content calendar for the newsletter, decide the email format and define the key message for the email

3. Drafting the Email: I start this by crafting a subject line and preview text to boost open rates. Then I write an engaging and clear body copy that aligns with the brands voice and keeps the readers attention, I add a strong CTA that encourages the desired action.

4. Editing and Optimization: I check for readability, formatting and engagement hooks. I avoid spam triggers and optimize the email for mobile responsiveness and skimmability.

5. Design and Formatting (If applicable): I design or use an email platform to format the email, add images, buttons, and branding elements. I also test different layouts for readability.

6. Review and Approval: I'd send a draft to my client for feedback, make revisions based on their input and I'd proofread for final errors before sending.

7. Testing and Sending: I'd send a test email to check the formatting and links, A/B test subject lines if needed. I'd then schedule the email at an optimal time.

8. Performance Tracking and Optimization: I analyze open rates, click-through rates, and conversions. I gather feedback from subscribers and adjust futures emails based on performance.

FAQs

How often should we send emails?
This depends on your goals and audience. Most brands see success with weekly or biweekly emails. Subscribers will welcome frequent emails if the content is engaging.
What type of content works best in a newsletter?
The content of your newsletter should align with your brand and audience. This could be industry insights, storytelling, product updates, curated links, or exclusive offers.
How do you ensure high open and click-through rates?
I use catchy subject lines, clear CTAs and engaging body copy that suits your audience. Plus, I analyze past performance to refine strategies over time.
Can you match our brand voice?
Yes I can. I'd study your existing content and brand guidelines to ensure the emails feels authentic and consistent with your brand voice.
What platform do you use to send emails?
I have experience with Beehiiv and MailChimp, but I can adapt to any platform you prefer.
Can you help with email strategy, or just writing?
I do both. I can help you plan your newsletter content, structure campaigns and optimize based on performance, along with writing engaging emails.
How do we measure success?
Your newsletter success is measured by high open rates, click-through rates, conversions and overall engagement. I track performance and make data-driven improvements.

What's included

Creativity
I create compelling contents that resonates with your audience
Originality
I'd help you increase your open and conversion rates. I am constantly learning and refining my skills to ensure that my client receive nothing but the best.

Skills and tools

Content Writer

Copywriter

Email Marketer