Ad Copywriting

Ruth Daniel

Starting at

200

About this service

Summary

I offer scroll stopping ad copy. I write words that grabs attention and drives action. What makes me the best for this role? I don't just write - I optimize. I refine existing copy for better results, with a touch of storytelling and turn bland copy into sales - driven assets that keep customers engaged and buying.

Process

These are the steps I take before writing any copy, from start to finish

Research and Discovery: Before I start writing, I need to understand the product, audience, and brand voice. This includes; Understanding the product/service, defining the audience, analyzing the competition and gathering brand guidelines.

Outlining and Structuring: After I'm done with my research, I organize my insights into a logical flow, which entails; Defining the goal of the copy, outlining the key points and choosing the right format

Writing the First Draft: With all the structures in place, I'll start writing, starting with; A strong headline and hook, an engaging body copy and a Clear Call to Action (CTA).

Editing and Refining: Once the draft is done, I'll refine it for clarity, persuasion and impact. I'll do this by; Eliminating the fluffs, strengthening the CTA and improving the readability.

Proofreading and Final Review: Before delivering the copy I check for grammar and typos, consistency in tone and voice.

Feedback and Revisions: If I'm working with a client or team, I ensure I gather feedback

Deployment and Performance Tracking: Once the copy is live, I'd monitor how the copy performs. I'd look out for; Click through rates and conversion rates.

FAQs

What kind of results can I expect from your copywriting?
You'll typically see higher increase in sales from the crafted ad copy. I also focus on long term brand voice consistency to build trust with your audience.
How much do you charge?
For an ad copy, I charge $150
How long does it take to complete a project?
Timelines depends on the project size. Ad copy takes a few days, maximum of five days. I ensure a balance between quantity and efficiency so you get a well-optimized copy without unnecessary delays.
Can you write in my brand's tone and voice?
Yes I can, I'd take the time to research your brand, audience and competitors to ensure my writing aligns with your brand's tone-whether it's casual, authoritative, playful or focused. My goal is to make your copy sound like you but much better.
What if you haven't worked with businesses in my industry?
If you're in a niche I haven't tackled yet, I'll conduct thorough research to ensure the copy resonates with your audience.
What if I'm not happy with he copy?
I work collaboratively with my clients, providing drafts and revisions to refine the message. I also take a strategic approach to ensure the copy is not just well written but optimized for engagement and conversions.
What do you need from me to get started?
I normally start with a short questionnaire or a call to understand your brand, audience, goals and any specific preferences you have. If you have an existing copy, data or insights, sharing those would help me craft even more effective copy.