Full Brand Strategy + Branding by Yana Makhanko

Full Brand Strategy + Branding by Yana MakhankoFull Brand Strategy + Branding by Yana Makhanko

Full Brand Strategy + Branding

Yana Makhanko

Contact for pricing

About this service

Summary

RESEARCH

Industry / Product

We begin by understanding your industry/product to lay a solid foundation for our work.

Target Audience

Research into your target audience is conducted to understand their demographics, buying behavior. This helps tailor the brand to resonate with the right people.

Target Audience Moodboard

We create a moodboard reflecting the preferences, lifestyles, and aspirations of your target audience, helping to visualize the ideal brand alignment.

Competitors

A thorough analysis of your competitors is conducted to identify their strengths, weaknesses, market positioning, and brand strategies. This helps in carving out a unique niche for your brand.

Competitors Moodboard

Visual representations of competitors' brands are compiled to understand the market landscape and identify opportunities for differentiation.

STRATEGIC PLANNING

Brand Values

We define the core values that will drive your brand, ensuring they align with your mission, vision, and target audience expectations.

Challenge Statement

A clear and concise statement outlining the key challenge your brand aims to solve is developed. This guides the overall brand strategy.

IDEATION AND EXPLORATION

Ideation

Techniques such as word mapping and word association are used to generate a wide range of ideas for brand concept directions. This creative exploration ensures diverse and innovative possibilities.

Brand Concept Exploration

Ideas from the ideation phase are distilled into potential directions for the brand concept. Each direction is evaluated for its potential impact and feasibility.

CONCEPT DEVELOPMENT

Final Brand Concepts

We develop two comprehensive brand concepts, each with a distinct direction and strategy.

Visual Keywords for 2 Concepts

These keywords guide the visual development of the brand.

DESIGN PROCESS

Design Moodboards

Moodboards for each brand concept are created to visualize the overall look and feel, including color schemes, typography, imagery, and other visual elements. The fonts can be free or paid. If a paid version is suggested, I will also provide a comparable free alternative font. (Paid fonts are the responsibility of the client.)

Thumbnails

Initial thumbnail sketches and layouts are developed to explore various design possibilities and arrangements.

Design + 3 Rounds of Revision

The final design is developed and refined through three rounds of revision. This iterative process ensures the design perfectly aligns with your brand vision and goals.

Our comprehensive brand development process ensures that every aspect of your brand is thoughtfully considered and meticulously crafted. From initial research to final design, we deliver a cohesive and impactful brand identity that resonates with your target audience and stands out in the market.

What's included

Discovery Call
Our process starts with a collaborative discussion. During this session, we'll explore your brand's vision, objectives, and unique requirements.
Brand Strategy
Brand Goals, Brand Voice, Brand Values, Target Audience Research, Competitor Research, Creative Direction, Visual keywords/Moodboards.
Brand Design & Logo Variations
Two brand concepts. Visual Keywords/Brand Summary. Brand board including color schemes, typography, imagery, and other visual elements. Depending on your goals, logo variation can include: primary logo, secondary logo, alternative logo, submark logo, etc. Brand patterns. Business Card Design (if applicable).
Need more?
I am flexible! Before starting, let's discuss any extras you need, which can be added for an additional rate.

Skills and tools

Graphic Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

More services

Brand Identity Design

Contact for pricing

Full Brand Strategy + Branding

Yana Makhanko

Contact for pricing

About this service

Summary

RESEARCH

Industry / Product

We begin by understanding your industry/product to lay a solid foundation for our work.

Target Audience

Research into your target audience is conducted to understand their demographics, buying behavior. This helps tailor the brand to resonate with the right people.

Target Audience Moodboard

We create a moodboard reflecting the preferences, lifestyles, and aspirations of your target audience, helping to visualize the ideal brand alignment.

Competitors

A thorough analysis of your competitors is conducted to identify their strengths, weaknesses, market positioning, and brand strategies. This helps in carving out a unique niche for your brand.

Competitors Moodboard

Visual representations of competitors' brands are compiled to understand the market landscape and identify opportunities for differentiation.

STRATEGIC PLANNING

Brand Values

We define the core values that will drive your brand, ensuring they align with your mission, vision, and target audience expectations.

Challenge Statement

A clear and concise statement outlining the key challenge your brand aims to solve is developed. This guides the overall brand strategy.

IDEATION AND EXPLORATION

Ideation

Techniques such as word mapping and word association are used to generate a wide range of ideas for brand concept directions. This creative exploration ensures diverse and innovative possibilities.

Brand Concept Exploration

Ideas from the ideation phase are distilled into potential directions for the brand concept. Each direction is evaluated for its potential impact and feasibility.

CONCEPT DEVELOPMENT

Final Brand Concepts

We develop two comprehensive brand concepts, each with a distinct direction and strategy.

Visual Keywords for 2 Concepts

These keywords guide the visual development of the brand.

DESIGN PROCESS

Design Moodboards

Thumbnails

Initial thumbnail sketches and layouts are developed to explore various design possibilities and arrangements.

Design + 3 Rounds of Revision

The final design is developed and refined through three rounds of revision. This iterative process ensures the design perfectly aligns with your brand vision and goals.

What's included

Discovery Call
Our process starts with a collaborative discussion. During this session, we'll explore your brand's vision, objectives, and unique requirements.
Brand Strategy
Brand Goals, Brand Voice, Brand Values, Target Audience Research, Competitor Research, Creative Direction, Visual keywords/Moodboards.
Brand Design & Logo Variations
Two brand concepts. Visual Keywords/Brand Summary. Brand board including color schemes, typography, imagery, and other visual elements. Depending on your goals, logo variation can include: primary logo, secondary logo, alternative logo, submark logo, etc. Brand patterns. Business Card Design (if applicable).
Need more?
I am flexible! Before starting, let's discuss any extras you need, which can be added for an additional rate.

Skills and tools

Graphic Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

More services

Brand Identity Design

Contact for pricing