Brand Identity Design

Yana Makhanko

(0)

Contact for pricing

About this service

Summary

Discovery Call
We kick off with a collaborative discussion. During this session, we’ll explore your brand’s vision, objectives, and unique requirements. It’s like laying the foundation for your brand house!
Design Concept/Visual Keywords/Moodboards
Next, we develop a strong brand concept. We’ll identify specific visual keywords that resonate with your brand. These keywords will guide us in creating moodboards—visual representations that capture the overall look and feel of your brand.
Logo Variations
Your logo is the face of your brand. Depending on your goals, we’ll create various logo variations:
Primary Logo: The main one that represents your brand.
Secondary Logo: A variation for different contexts.
Alternative Logo: A simplified version for small spaces.
Submark Logo: A compact version for social media profile pictures or watermarks.
Color Palette
We’ll carefully select brand colors that evoke the right emotions and align with your brand personality. Colors play a significant role in brand perception.
Typography
Typography matters! We’ll suggest fonts that work well across all mediums—whether it’s your website, packaging, or business cards. The fonts can be free or paid. If a paid version is suggested, I will also provide a comparable free alternative font. (Paid fonts are the responsibility of the client.)
Brand Pattern
A distinctive brand pattern reinforces recognition. Imagine a subtle repeated design element (like a patterned background) that sets your business apart from competitors.
Brand In Action (Mockups)
Let’s bring your brand to life! We’ll create mockups—visual representations of your brand applied to real-world scenarios. Think business cards, stationery, or product packaging.
3 Rounds of Revision
The final design undergoes three rounds of revision. This iterative process ensures that every detail aligns perfectly with your brand vision and goals. We’re like sculptors refining our masterpiece.
Remember, I’m flexible! If you need additional elements or have specific requests, let’s discuss them. Your brand identity is our canvas, and together, we’ll create something remarkable!

What's included

  • Discovery Call

    Our process starts with a collaborative discussion. During this session, we'll explore your brand's vision, objectives, and unique requirements.

  • Design Concept/Visual Keywords/Moodboards

    We develop a strong brand concept guided by specific visual keywords, translating these into moodboards that visualize the overall look and feel of the brand.

  • Logo Variations

    Depending on your goals, logo variation can include: primary logo, secondary logo, alternative logo, submark logo, etc.

  • Color Palette

    Selection of brand colors.

  • Typography

    Suggestions for typography to use across all mediums.

  • Brand Pattern

    Distinctive brand pattern reinforces recognition and set businesses apart from competitors.

  • Brand in Action

    Mockups to effectively display and communicate your new brand identity.

  • 3 Rounds of Revision

    The final design is developed and refined through three rounds of revision. This iterative process ensures the design perfectly aligns with your brand vision and goals.

  • Need more?

    I am flexible! Before starting, let's discuss any extras you need, which can be added for an additional rate.

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Work with me

More services

Full Brand Strategy + Branding

Contact for pricing