Organic Social Media Marketing Strategy
Starting at
$
2,000
About this service
Summary
FAQs
Will you also post and manage my social media, or is this only strategy?
This offer is strategy-focused. I help you build the “what, why, and how” of your social media: positioning, content pillars, platform roles, roadmap, and KPIs. Once the strategy is in place, you (or your team) handle content creation, posting, and daily management. If you need full social media management, I have another service dedicated to that.
How long does it take to build the strategy, and when will I start seeing results?
Most strategies are built over 1 to 2 weeks, including discovery, audit, and revisions. You’ll start feeling the benefits as soon as you begin implementing: clearer direction, more consistent content, and less “what do we post today?” stress. Results like stronger engagement, better content quality, and clearer messaging typically show within 1–3 months of consistent execution.
What if I don’t have a lot of content or data yet? Can we still do this?
Absolutely. If you’re earlier-stage, we’ll lean more on your offers, audience research, and competitor landscape. I’ll design a strategy that helps you start showing up in a focused way and collect the right data as you go. The plan will include simple content ideas and formats you can realistically execute, so you’re not overwhelmed but still building a strong foundation.
What's included
Brand & Audience Discovery
I’ll run a structured discovery session and follow-up questionnaire to understand your offers, brand positioning, ideal customers, and current marketing goals. You’ll receive a concise summary of your core messages, value props, and audience insights to guide all social decisions.
Social Media Audit & Competitive Analysis
I’ll review your existing social channels, content, and performance, then benchmark you against key competitors and industry best practices. You’ll get a clear picture of what’s working, what’s missing, and where the quick-win opportunities are.
Platform-Specific Social Strategy
I’ll define the role of each platform in your funnel (awareness, nurture, conversion), your content pillars, posting cadence, and key formats to focus on. This becomes your Social Playbook: a practical document that keeps your content aligned with your brand and goals.
60–90 Day Content & Campaign Roadmap
I’ll translate the strategy into a simple roadmap that outlines priority themes, campaign ideas, and example posts for the next 2–3 months. This gives you or your team a clear plan to execute without guessing what to post each week.
Measurement Framework & Optimisation Plan
I’ll set up or refine your social KPIs, define what success looks like per platform, and create a simple tracking framework. You’ll also get “keep/tweak/drop” guidelines so you know how to review results and iterate your content and campaigns over time.
Example projects
Duration
3 weeks
