What's included

• Customer Journey Mapping and Analysis

  A visual representation of every interaction a customer has with your brand, from first touch to post-purchase. This includes: Visual journey map document showing all touchpoints, Gap analysis identifying missed opportunities, Prioritized list of improvement recommendations

• Marketing Automation Setup & Optimization

  Implementation and refinement of automated marketing workflows across key platforms (email, SMS, etc.). This includes: Workflow diagrams for each automation, Platform setup/configuration.

• Personalized Email Sequence Development

  Creation of targeted email campaigns that respond to customer behavior and characteristics. This includes: Email templates, Segmentation strategy, Copy for each email in the sequence.

• Trigger-based Campaign Implementation

  Setting up automated campaigns that launch based on specific customer actions or behaviors. This includes: Trigger rules documentation, Campaign logic flows, Implementation in chosen platform.

• Performance Tracking & Reporting

  Key metrics analysis Recommendations for optimization ROI calculations