What's included

• Customer segmentation strategy

  Divide your customer base into actionable groups based on behavior patterns, purchase history, and engagement levels to enable targeted marketing efforts.

• Loyalty program design/optimization

  Create or refine your rewards program structure, including points systems, tier benefits, and engagement mechanics that motivate repeat purchases and brand advocacy.

• Personalized retention campaigns

  Develop targeted communications and offers for each customer segment based on their specific behaviors, preferences, and lifecycle stage.

• Win-back campaign development

  Design automated re-engagement sequences for lapsed customers with personalized incentives and messaging based on their previous purchase history and exit point.