What's included

• 1. Primary Logo

  Your core logo — the main symbol and wordmark that represents your brand. It’s crafted with attention to balance, geometry, form, negative space, and scalability. This is the hero version that sets the standard for all visual identity moving forward. What you get: – A polished, versatile full-logo – Strong typographic structure – A design that works at large and small sizes – A mark that is memorable, recognizable, and built for long-term use

• 2. Logo Variations

  A modern brand needs flexibility. One logo doesn’t fit all platforms. You’ll receive: – Horizontal layout (ideal for websites, headers, email templates) – Vertical / stacked layout (perfect for print, packaging, profile images) – Icon-only mark (for favicons, app icons, social media, watermarks) – Wordmark version (clean, text-only version with refined typography) These variations allow your brand to stay consistent everywhere — without stretching, squeezing, or forcing the primary logo where it doesn’t belong.

• 3. Typography & Color Direction

  Your visual identity is more than the logo itself. I provide a curated selection of: – Primary and secondary typefaces chosen for readability, brand personality, and long-term usability – A cohesive color palette built around your values, audience, and brand tone – Recommendations for hierarchy, spacing, line weight, and pairing This ensures your brand’s foundation is not only beautiful, but functional across digital and print.

• 4. Exported Production Files

  Every file you need, ready for any platform or application: – SVG (scalable, perfect for websites and digital use) – PNG (transparent backgrounds, ideal for general use) – PDF (high resolution for print, signage, merchandise) – Optional: EPS for advanced print vendors You’ll be fully equipped — no need to hunt down formats or request conversions later.

• 5. Black, White & Color Versions

  Your logo needs to work on everything from dark hero banners to white invoices to monochrome embroidery. You’ll receive: – Full-color versions – Single-color versions – Pure black and pure white versions – Optimized contrast variations This ensures your brand always looks clean and intentional, no matter the background.

• 6. Usage Guidance

  A simple, easy-to-follow PDF that shows how to use your logo correctly. It can include: – Recommended spacing and margins – Minimum size thresholds – Correct vs. incorrect usage examples – Color codes (HEX, RGB, CMYK) – Typography hierarchy – Placement recommendations for print, social media, and your website This keeps your brand consistent — whether you're designing yourself or handing files to a team member.