Content creation is the process of designing, planning, creating, and publishing various forms of digital media, such as text, images, videos, audio, and info-graphics, for the purpose of engaging with an audience and promoting a brand or idea. It involves many stages such as:

-Research and Planning: This involves researching the target audience, identifying their needs and interests, and developing a content plan that aligns with the brand's overall goals and objectives of the organisation.

-Content Creation: This involves developing high-quality, original content that resonates with the target audience. Content can take various forms, such as blog posts, social media posts, videos and more.

-Editing and optimization: After content is created, it needs to be edited and posted on social media platforms.