What's included

• Value to Client & Customers

  The primary goal of any product is to deliver value to its customers. This can be in the form of solving a problem, fulfilling a need, providing entertainment, or improving the quality of life. A successful product should meet customer expectations and deliver benefits that justify its cost and use. Product designers typically provide a range of deliverables to clients throughout the product development process. These deliverables help communicate the design vision, guide development, and ensure all stakeholders are aligned on the final product. The specific deliverables may vary based on the project's scope, complexity, and the preferences of the client, but here are some common ones:

• Wireframes

  Wireframes are low-fidelity sketches or digital representations that outline the layout and basic structure of the user interface (UI). They focus on the placement of elements, user flow, and interactions without concerning themselves with visual design details.

• Prototypes

  Prototypes are interactive representations of the product that allow stakeholders to experience the product's functionality and user interactions before the final development. Prototypes can range from simple click-through designs to more sophisticated interactive models.

• Visual Designs

  Visual designs include high-fidelity mockups that illustrate how the product will look to the end-users. These designs showcase the finalized colors, typography, iconography, and other visual elements that contribute to the overall aesthetic of the product.

• Design Specifications

  Design specifications are detailed documents that provide developers with specific instructions on how to implement the design. They include information on dimensions, colors, typography, spacing, and other design guidelines to ensure design consistency across the product.

• Style Guides

  A style guide is a comprehensive document that defines the visual and interaction patterns to be followed throughout the product. It helps maintain a consistent user experience across different parts of the application or platform.

• User Flows

  User flows map out the paths users will take to accomplish specific tasks within the product. They illustrate the step-by-step journey a user will follow to achieve their goals and help identify potential issues or improvements in the user experience.

• User Research Findings

  If the product designer has conducted user research, they will share the findings with the client. This may include insights about user preferences, pain points, and behaviour that have influenced the design decisions.

• Design Presentations

  Designers often present their work to the client and other stakeholders. These presentations explain the design rationale, showcase the deliverables, and provide an opportunity for feedback and collaboration.

• Design Assets

  Designers will share the design assets, such as icons, illustrations, and images, that developers will need to implement the design accurately.

• Design Iterations

  As the project progresses, designers may provide multiple iterations of their work based on feedback and user testing results. This iterative process ensures that the final design meets the client's expectations and user needs.