Brand design
Starting at
$
25
/hrAbout this service
Summary
What's included
Value to Client & Customers
The primary goal of any brand is to deliver value to its customers. This can be in the form of solving a problem, fulfilling a need, providing entertainment, or improving the quality of life. A successful brand should meet customer expectations and deliver benefits that justify its cost and use.
Logo Design
The logo is the centerpiece of a brand's visual identity. It is a unique and recognizable symbol that represents the brand. Brand designers will provide various versions of the logo, including full-color, monochrome, and simplified versions, suitable for different use cases.
Brand Guidelines
Brand guidelines are comprehensive documents that outline the rules and specifications for using the brand's visual elements consistently. They include guidelines on logo usage, color palettes, typography, spacing, imagery, and overall brand tone and voice.
Color Palette
Brand designers create a well-defined color palette that consists of the primary brand colors and any secondary or complementary colors. This ensures consistent use of colors across all brand materials.
Typography
Brand designers select and specify the typefaces (fonts) that align with the brand's personality and values. They provide guidelines on font usage for different purposes, such as headlines, body text, and call-to-action elements.
Stationery Design
This may include designs for business cards, letterheads, envelopes, and other stationery items that carry the brand's visual identity.
Brand Iconography
Brand designers may create custom icons or illustrations that align with the brand's style and can be used consistently across various brand materials.
Brand Imagery
Guidelines for selecting or creating visual assets, such as photographs or illustrations, that resonate with the brand's personality and target audience.
Brand Applications
Brand designers show how the brand identity is applied to different touchpoints, such as packaging, digital interfaces, social media profiles, marketing materials, signage, and more.
Brand Presentation
A presentation that showcases the brand identity to the client, explaining the design rationale, and demonstrating how it aligns with the brand's values and goals.
Logo and Design Files
The brand designer provides the client with various file formats of the logo and other visual elements, suitable for both print and digital use.
Collateral Templates
Templates for various marketing collateral such as brochures, flyers, social media posts, and banners, which follow the brand guidelines for consistent branding.
Brand Strategy
In some cases, brand designers may also offer brand strategy services, which include defining the brand's positioning, target audience, brand messaging, and value proposition.
Example projects
Skills and tools
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