What's included

• Set up and launch the ads across the specified platforms for optimal performance.

  1. Complete setup of ad campaigns in chosen platforms (Google Ads, Facebook Ads, etc.). 2. Implementation of tracking pixels and conversion tracking setup (Facebook Pixel, Google Analytics). 3. Initial launch report detailing campaign structure, targeting, ad spend, and key performance indicators (KPIs).

• Continuously monitor and optimize ads for better performance.

  1. Weekly performance reports with key metrics (CTR, CPC, CPA, conversions) and insights. 2. Ongoing optimization of ads, including bid adjustments, audience refinements, and creative changes. 3. A/B testing of different ad creatives and copy to maximize results.

• Ensure the client’s ad budget is managed efficiently for the highest ROI.

  1. Detailed budget breakdown showing how ad spend is allocated across platforms and campaigns. 2. Regular budget adjustments based on campaign performance to avoid overspending or inefficiencies. 3. Monthly ad spend summary with a focus on ROI and cost per conversion.

• Provide transparent reporting on campaign success and areas for improvement.

  1. Monthly performance reports summarizing KPIs, including impressions, clicks, conversions, and ROI. 2. Insights and recommendations for future campaigns based on data analysis. 3. Final wrap-up report at the end of the campaign, detailing overall success and suggestions for long-term ad strategies.

• Scale successful campaigns to reach a larger audience and increase conversions.

  1. Plan for scaling ad spend based on performance data to maintain profitability. 2. New audience segment research for broader targeting. 3. Recommendations for additional ad platforms or channels based on client goals and market trends. 4. Remarketing Campaigns: Setup and management of remarketing ads targeting past website visitors for higher conversions.