What's included

• Logo Design

  Primary Logo: The main logo that represents the brand. It should be versatile and work in various applications. Secondary Logo(s): Additional versions of the logo designed for specific use cases or variations. Logo Variations: Different color schemes, orientations (horizontal, vertical), and sizes to ensure flexibility in application

• Brand Guidelines

  Brand Style Guide: A comprehensive document outlining the brand's visual identity, including logo usage, color palette, typography, and design principles. Logo Usage Guidelines: Specific instructions on how and where to use the logo, including clear space requirements, minimum size, and proper positionin

• Color Palette

  Primary Colors: The core color(s) that represent the brand. Secondary Colors: Complementary colors that can be used for accents and additional design elements. Color Codes: Hex codes, RGB values, and CMYK values for consistent color reproduction across various media

• Typography:

  Primary Typeface: The main font(s) chosen for the brand's visual communication. Secondary Typeface: Additional fonts that complement the primary typeface.

• Marketing Collateral:

  Business Cards: Design a professional business card incorporating the brand identity. Letterhead: Create a letterhead template with the brand's visual elements. Envelopes: Design envelopes that match the brand's style.

• Print Collateral (Option

  Brochures: Design brochures or pamphlets if the client requires printed marketing materials. Flyers: Create flyer templates with the brand's design elements. Posters: Design posters for promotional purposes.

• Digital Brand Assets:

  Provide digital files of all logos, icons, and design elements in various formats (e.g., AI, EPS, PNG, JPEG) for both print and web use.

• Mockups and Visualizations:

  Present logo and branding concepts in mockup form to help the client visualize how the brand will appear in real-world application