Logo, Branding & Social Media Marketing

Umerah Vasaiwala

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About this service

Summary

1. Project Brief:
A detailed project brief that outlines the client's goals, objectives, and expectations for the branding, logo design, and social media marketing project.
2. Branding and Logo Design Information:
Background information about the client's company, including its history, mission, values, and unique selling points.
Any existing brand guidelines, if applicable.
Information about the client's target audience and competitors.
3. Design Preferences:
Detailed information on design preferences, including styles, color preferences, and visual elements the client likes or dislikes.
Examples of logos, branding materials, or social media profiles from other brands that the client finds appealing or inspirational.
4. Social Media Goals and Strategy:
A clear understanding of the client's social media marketing goals, such as brand awareness, lead generation, or community engagement.
Information on the target audience for social media marketing efforts.
5. Existing Materials:
Any existing branding materials, including logos, brochures, business cards, and social media profiles.
Access to the client's current website and social media accounts for assessment and optimization.
6. Content and Copy:
Any existing marketing copy, slogans, or messaging that will be incorporated into the branding and social media marketing efforts.
7. Legal Considerations:
Information regarding any trademark or copyright considerations for the branding and logo design.
8. Budget and Timeline:
A clear budget for the project, including any allocated funds for advertising or social media marketing campaigns.
A project timeline with key milestones and deadlines.
9. Communication Preferences:
Preferred methods of communication and contact information for the client and any key stakeholders.
10. Access to Social Media Accounts:- If the client already has social media accounts, they may need to provide the designer with login credentials or administrative access to these accounts for optimization and content posting.
11. Marketing and Advertising Goals (if applicable):- Specific marketing objectives, such as the desired return on investment (ROI) or sales targets, if the project includes social media advertising.
12. Brand Assets (if applicable):- Any high-resolution images, graphics, or multimedia content related to the client's brand that should be incorporated into the design and marketing materials.
13. Social Media Analytics (if applicable):- If the client has an existing social media presence, they may need to provide access to analytics and insights data for assessment.
14. Client's Expectations:- Clear expectations regarding the number of design concepts, rounds of revisions, and the final deliverables for the branding and logo design.
15. Social Media Access and Permissions:- If the client expects the designer to manage or post content on their social media accounts, permissions and access will be required.

What's included

  • Logo

    Primary Logo Secondary Logo(s) Logo Variations Logo Usage Guidelines

  • Brand Identity:

    Brand Style Guide Color Palette Typography Guidelines Iconography (if applicable)

  • Print Collateral:

    Business Cards Letterhead and Envelopes Brochures or Flyers (if needed) Packaging Design (if applicable) Other Print Materials (if applicable)

  • Digital Brand Assets:

    Social Media Profile Images Email Signatures Website Banners and Icons App Icons (if applicable)

  • Presentation Materials:

    Presentation Templates Pitch Deck Templates

  • Brand Mockups:

    Mockup designs showcasing how the branding elements will appear in real-world applications (e.g., business cards, letterheads, product packaging).

  • Social Media Profiles Optimization:

    Optimize or set up social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn) to align with the new branding.

  • Content Calendar:

    A content calendar outlining the schedule for posting and sharing content on various social media platforms.

  • Content Creation

    Create engaging and on-brand social media content, including images, graphics, videos, and copy.

  • Social Media Guidelines:

    Provide guidelines on how to maintain brand consistency in social media posts and responses.

  • Social Media Advertising Assets (if applicable):

    Design and deliver advertising creatives (e.g., ad images, copy) for paid social media campaigns.

Skills and tools

Brand Designer
Graphic Designer
Social Media Manager
Adobe Creative Suite

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Logo & Branding

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