What's included

• Brand Equity Research and Scoring

  I deploy a mix of research tools to determine how your brand is doing across each of the 5 value drivers. This process creates a clear picture of your brand’s strengths and opportunities. High scoring areas indicate a need to protect and amplify what’s working, while lower scores indicate a need to evolve.

• Rebranding Spectrum Analysis

  Rebranding exists on a spectrum. Some agencies like big changes that look good in their portfolio. Some staff like small changes that hedge their bets. We believe in smart change that’s appropriate for your unique brand scenario. With a brand value scorecard in hand, Referent can recommend the appropriate level of change needed.

• Recommendations and Next Steps

  Based on findings, I'll make specific recommendations on which aspects of your brand to preserve, amplify, or evolve.