Brand Scorecard: find out what's working and what isn't.Aaron Tovi
The Brand Scorecard process is a scalable service that uncovers your current brand's strengths and weaknesses and identifies opportunities to evolve your brand. This is a critical step before making changes to your strategy, visual identity, or messaging.
What's included
Brand Equity Research and Scoring
I deploy a mix of research tools to determine how your brand is doing across each of the 5 value drivers. This process creates a clear picture of your brand’s strengths and opportunities. High scoring areas indicate a need to protect and amplify what’s working, while lower scores indicate a need to evolve.
Rebranding Spectrum Analysis
Rebranding exists on a spectrum. Some agencies like big changes that look good in their portfolio. Some staff like small changes that hedge their bets. We believe in smart change that’s appropriate for your unique brand scenario. With a brand value scorecard in hand, Referent can recommend the appropriate level of change needed.
Recommendations and Next Steps
Based on findings, I'll make specific recommendations on which aspects of your brand to preserve, amplify, or evolve.
Contact for pricing
Tags
G Suite
Brand Strategist
Consultant
Researcher
Service provided by
Aaron Tovi Smyrna, USA
Brand Scorecard: find out what's working and what isn't.Aaron Tovi
The Brand Scorecard process is a scalable service that uncovers your current brand's strengths and weaknesses and identifies opportunities to evolve your brand. This is a critical step before making changes to your strategy, visual identity, or messaging.
What's included
Brand Equity Research and Scoring
I deploy a mix of research tools to determine how your brand is doing across each of the 5 value drivers. This process creates a clear picture of your brand’s strengths and opportunities. High scoring areas indicate a need to protect and amplify what’s working, while lower scores indicate a need to evolve.
Rebranding Spectrum Analysis
Rebranding exists on a spectrum. Some agencies like big changes that look good in their portfolio. Some staff like small changes that hedge their bets. We believe in smart change that’s appropriate for your unique brand scenario. With a brand value scorecard in hand, Referent can recommend the appropriate level of change needed.
Recommendations and Next Steps
Based on findings, I'll make specific recommendations on which aspects of your brand to preserve, amplify, or evolve.
Contact for pricing