What's included

• Campaign Strategy & Planning

  - Develop and document integrated marketing campaign strategies aligned with business objectives. - Create campaign briefs and execution roadmaps, ensuring alignment across regions and teams. - Define target audience segments, messaging frameworks, and value propositions. - Coordinate with stakeholders to align campaign goals with sales and product teams.

• Campaign Development & Execution

  - Manage end-to-end campaign execution across digital, social, paid media, email, events, and content marketing. - Oversee the production of creative assets, including ads, videos, landing pages, and thought leadership content. - Implement Account-Based Marketing (ABM) tactics for high-priority accounts. - Coordinate with agencies and vendors to ensure timely and high-quality deliverables. - Ensure localization and adaptation of campaigns for different regions.

• Multi-Channel Management

  - Deploy campaigns across multiple channels, including website, paid media, SEO, social media, webinars, and events. - Manage email marketing and nurture programs to drive engagement and conversions. - Oversee sponsorship and partnership activations in alignment with the campaign strategy.

• Performance Tracking & Optimization

  - Define and track campaign KPIs (MQLs, pipeline influence, engagement rates, ROI). - Use data analytics tools (Google Analytics, Salesforce, HubSpot, Marketo, etc.) to measure campaign performance. - Conduct A/B testing and optimization for continuous performance improvements. - Provide regular campaign performance reports and insights to stakeholders.

• Process & Budget Management

  - Maintain campaign calendars, workflows, and project timelines. - Manage campaign budgets, optimizing spend for maximum impact. - Implement process improvements for efficient campaign execution.