What's included

• Marketing Strategy Development

  - Define value propositions, messaging frameworks, and positioning strategies. - Set marketing goals, KPIs, and success metrics for brand awareness, lead generation, and customer retention. - Create marketing roadmaps and execution plans for cross-functional teams. - Target audience segmentation & buyer personas - Marketing channel selection (SEO, PPC, email, social, etc.)

• Market & Competitive Analysis

  - Conduct market research to identify industry trends, customer needs, and competitive landscape. - Develop audience segmentation and buyer personas based on data insights. - Perform SWOT analysis to inform strategic decision-making.

• Brand & Messaging Strategy

  - Craft compelling storytelling messages that resonates across campaigns and channels. - Ensure unified communication across all channels based on brand guidelines

• Integrated Campaign Planning

  - Design multi-channel campaign strategies across digital, social, paid media, events, and PR. - Align product marketing, demand generation, and content marketing efforts with strategic goals.

• Performance Tracking & Optimization

  - Leverage analytics tools (Google Analytics, CRM, BI dashboards) to measure success. - Provide insights and recommendations for continuous optimization.