Standard Visual Brand Design Package

Gilles Verschuere

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About this service

Summary

Perfect for startups ready to make their mark across various platforms and media channels.

We end with an appropriate and distinct logo, typography, color palette, and graphic elements that will identify your brand and its core values.

Timeline: 2 to 3 weeks. Factors affecting the timeline include the number of revisions, depth of brand research needed, and responsiveness to feedback and approvals.

Process

I assist you in standing out by meticulously crafting a visual brand identity and timeless logo through the following process:

Briefing:  Our initial meeting involves discussing your project or organization and its goals, ensuring a thorough understanding of your brand.

Deposit 1 of 2:  Upon agreement to proceed, a non-refundable deposit of 35% is required to secure my services.

Research: I delve into researching your company, target audience, and industry to inform the design process. And create a mood board for your approval if it suits the situation.

Sketching & design:  I generate rough sketches to explore various design concepts, refining them into professional and sophisticated presentations.

Presentation: I present the chosen concept(s), accompanied by mockups, to provide a clear visualization of the final design.

Feedback & corrections: Your feedback is incorporated into the design, with two rounds of adjustments included. Additional revisions are rare, as I aim for client satisfaction from the outset.

Deposit 2 of 2: Upon final approval, the remaining 65% of the payment is due, and the final design files are provided.

Delivery: Once the final payment is received, the design files are delivered promptly via a download link.

What's included

100% handcrafted logo design
With primary and alternate versions for versatile use.
One initial logo concept
Allowing focused attention on a well-developed design.
Two rounds of revisions
To fine-tune the logo to your satisfaction. Any additional adjustments after the 2nd round of revisions will be charged at my hourly rate.
Final logo in EPS, SVG, PNG, and JPG formats
Suitable for both print and web use.
A separate icon version of the logo
Invaluable for scalability, particularly on smaller surfaces like social media profiles and app icons. This versatility enhances the brand's visibility and impact in digital environments.
Once the logo is finalized, we continue with work on the other visual brand elements:
Also including two optional rounds of modifications for fine-tuning.
Color palette
 A customized color scheme with primary colors that reflects your brand's personality and creates visual consistency across all materials.
Typography
Selection of fonts that complement your brand identity and maintain readability in various contexts.
Graphic elements
Graphic shapes, carefully curated, that become the building blocks of the visual brand identity. And will help keep your brand instantly recognizable.
A basic style guide pdf
With information about the logo, color palette, typography and graphic elements.
A business card design
So you can start promoting your business. Additional business cards for partners are available for an additional fee.
A letterhead template
Made in Microsoft Word.
An email signature
Design delivered in either Word (Outlook) or HTML code (Apple Mail).
Unrestricted ownership and usage rights.
Clients receive full ownership and unrestricted usage rights for the final approved logo design, empowering them to use and modify the final logo as they see fit without limitations. Unless otherwise agreed and arranged, I reserve the right to showcase the finished logo and associated designs in my portfolio and in any number of online galleries/portfolio/showcases/awards as well as in printed literature including books and magazines, now and in the future. Check out 'Terms of service' page on my site at Wildstripe.com for more info.