Go-to-market app design
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About this service
Summary
FAQs
What do you need from me to get started?
Clarity on your product idea, goals, and any existing materials (even rough notes). If you’re early-stage, I help you shape the idea into something buildable.
Do you work with early concepts or only mature products?
Both. I can start from a blank page or refine an existing product. The process adapts to wherever you are in your go-to-market journey.
Can you handle complex logic or data-heavy dashboards?
Yes, it’s a core part of my work. I specialise in translating complex systems into interfaces that feel simple, intuitive, and human.
Do you also create design systems?
Yes, every project includes a modular component library so your product can scale without design becoming a bottleneck.
Do you offer development?
I don’t code the product myself, but I can collaborate with your dev team or help you hire one. You’ll get clean Figma files ready for implementation.
How long does a project usually take?
Most web app projects take 3–6 weeks, depending on scope and complexity. After a short onboarding call, I’ll give you a precise timeline.
What’s included in the final delivery?
A fully designed web application in Figma—UX flows, polished UI, components, and a foundational design system—ready for development.
Can you extend support after delivery?
Absolutely. I can help refine new features, iterate post-launch, or support your team as you grow.
What's included
Product foundations
A strategic starting point that aligns vision, business logic, and user needs into one coherent direction. This includes defining the product’s core purpose, identifying its primary personas, shaping the value proposition, and prioritising the essential features for a successful go-to-market launch. It’s the clarity document that sets the tone for everything that follows.
Customer journeys
A narrative-driven map of how real users discover, enter, and interact with your product—from the very first touchpoint to the moment they achieve value. Instead of just drawing screens, this focuses on motivations, expectations, decision points, and emotional states. It reveals friction, highlights opportunity, and ensures your product aligns with the psychology of first-time users—a crucial factor for go-to-market success.
High-fidelity interface design
A polished, visually refined interface that feels both modern and unmistakably yours. Every screen is crafted to reflect your brand intent, support real user behaviour, and handle edge cases with clarity. The result is a cohesive visual system that feels effortless to use, delightful to interact with, and robust enough for engineering to build confidently.
Component-focused design system
A scalable library of reusable components—buttons, inputs, typography rules, spacing tokens, states, and more—designed for consistency and speed. This system reduces design debt, accelerates development, and ensures every future feature feels like a natural extension of the product instead of a patchwork of mismatched UI.
Interactive Figma prototype
A clickable, interactive prototype that brings the product to life before a single line of code is written. Ideal for testing assumptions, validating flows, aligning stakeholders, or pitching to investors. It mirrors the final product’s behaviour and gives everyone a clear, shared understanding of how the experience works.
Developer-ready handoff
A meticulously organised Figma setup with labelled layers, component documentation, spacing rules, behaviours, and annotations. This ensures engineers can build with precision and reduces back-and-forth during development. The handoff includes everything needed for a smooth and confident implementation.
Go-to-market-ready visual assets
A collection of beautifully crafted product visuals designed to support your launch. This includes hero shots, feature highlights, and branded snippets tailored for websites, pitch decks, socials, ads, or investor updates. These assets make your product instantly understandable and visually desirable during your go-to-market push.
Example projects
Recommendations
(5.0)
Client • Dec 8, 2025
Recommended
Zlatko is an exceptional designer with a sharp eye for detail and a true product mindset. Working with him was smooth, fast, and collaborative. He understands requirements quickly, asks the right questions, and delivers clean, thoughtful designs that feel both modern and functional. His ability to translate ideas into intuitive mobile experiences really stands out. I’d highly recommend Zlatko to anyone looking for a reliable and talented designer.
Client • Dec 3, 2025
Recommended
When a client reached out needing a Webflow expert, I immediately knew Zlatko was the right person for the job. He jumped in, took over the whole process with ease, and delivered a clean, professional solution. The client received exactly what they were looking for.
Client • Nov 21, 2025
Recommended
Zlatko is one of the best people I’ve worked with. Over the years, I’ve really come to admire his dedication and focus. His skills go from strong visual design to solid product thinking, and he always brings clarity to whatever he’s working on. What always stood out to me is the amount of detail he puts into his work. He makes things look good, thinks in systems, covers edge cases, and improves every part of the experience. Working with Zlatko always raised the quality of the product.
Client • Nov 18, 2025
Recommended
I’ve had a chance to work with Zlatko and had a really good experience. He understands what you’re trying to achieve, asks the right questions, and turns ideas into clean, thoughtful design. He’s easy to talk to, quick to respond, and delivers when he says he will. If you need a reliable designer who actually cares about the final result, I’d definitely recommend Zlatko.
Client • Nov 18, 2025
Recommended
We’ve been collaborating on a side project, and his strategic insight was invaluable. He helped me rethink the product on a systems level and made everything leaner, clearer, and easier to execute. Zlatko masterfully spots the hidden complexity before it becomes a problem.
Client • Nov 17, 2025
Recommended
Working with Zlatko was a breeze. He's one of the most professional people I've ever worked with, dedicated and focused as any true senior in his field should be. He gets the job done and does it in a way where it doesn't just solve A problem, he creates an entirely new roadmap for the company to follow where success is inevitable.
Client • Nov 1, 2025
Recommended
Worked with Zlate on couple of great product design projects. His strategic approach was crucial and finding simple solutions to highly complex product is what always amaze me. Cheating design systems in Figma looks so easy when he does it 🔥
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