Go-to-market app designZlatko Najdenovski
I design go-to-market applications that translate your business logic and brand intent into a clear, intuitive product ready for real users. My work blends product thinking, UX/UI, and design systems so you can launch faster, with a product that feels polished, scalable, and unmistakably yours.
What's included
Product foundations
A strategic starting point that aligns vision, business logic, and user needs into one coherent direction. This includes defining the product’s core purpose, identifying its primary personas, shaping the value proposition, and prioritising the essential features for a successful go-to-market launch. It’s the clarity document that sets the tone for everything that follows.
Customer journeys
A narrative-driven map of how real users discover, enter, and interact with your product—from the very first touchpoint to the moment they achieve value. Instead of just drawing screens, this focuses on motivations, expectations, decision points, and emotional states. It reveals friction, highlights opportunity, and ensures your product aligns with the psychology of first-time users—a crucial factor for go-to-market success.
High-fidelity interface design
A polished, visually refined interface that feels both modern and unmistakably yours. Every screen is crafted to reflect your brand intent, support real user behaviour, and handle edge cases with clarity. The result is a cohesive visual system that feels effortless to use, delightful to interact with, and robust enough for engineering to build confidently.
Component-focused design system
A scalable library of reusable components—buttons, inputs, typography rules, spacing tokens, states, and more—designed for consistency and speed. This system reduces design debt, accelerates development, and ensures every future feature feels like a natural extension of the product instead of a patchwork of mismatched UI.
Interactive Figma prototype
A clickable, interactive prototype that brings the product to life before a single line of code is written. Ideal for testing assumptions, validating flows, aligning stakeholders, or pitching to investors. It mirrors the final product’s behaviour and gives everyone a clear, shared understanding of how the experience works.
Developer-ready handoff
A meticulously organised Figma setup with labelled layers, component documentation, spacing rules, behaviours, and annotations. This ensures engineers can build with precision and reduces back-and-forth during development. The handoff includes everything needed for a smooth and confident implementation.
Go-to-market-ready visual assets
A collection of beautifully crafted product visuals designed to support your launch. This includes hero shots, feature highlights, and branded snippets tailored for websites, pitch decks, socials, ads, or investor updates. These assets make your product instantly understandable and visually desirable during your go-to-market push.
FAQs
Clarity on your product idea, goals, and any existing materials (even rough notes). If you’re early-stage, I help you shape the idea into something buildable.
Both. I can start from a blank page or refine an existing product. The process adapts to wherever you are in your go-to-market journey.
Yes, it’s a core part of my work. I specialise in translating complex systems into interfaces that feel simple, intuitive, and human.
Yes, every project includes a modular component library so your product can scale without design becoming a bottleneck.
I don’t code the product myself, but I can collaborate with your dev team or help you hire one. You’ll get clean Figma files ready for implementation.
Most web app projects take 3–6 weeks, depending on scope and complexity. After a short onboarding call, I’ll give you a precise timeline.
A fully designed web application in Figma—UX flows, polished UI, components, and a foundational design system—ready for development.
Absolutely. I can help refine new features, iterate post-launch, or support your team as you grow.
Example work
Zlatko's other services
Contact for pricing
Tags
Figma
Notion
Webflow
Design Systems Specialist
Product Designer
UX Designer
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Zlatko Najdenovski proSkopje, North Macedonia
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- Rating
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- Followers
Go-to-market app designZlatko Najdenovski
Contact for pricing
Tags
Figma
Notion
Webflow
Design Systems Specialist
Product Designer
UX Designer
I design go-to-market applications that translate your business logic and brand intent into a clear, intuitive product ready for real users. My work blends product thinking, UX/UI, and design systems so you can launch faster, with a product that feels polished, scalable, and unmistakably yours.
What's included
Product foundations
A strategic starting point that aligns vision, business logic, and user needs into one coherent direction. This includes defining the product’s core purpose, identifying its primary personas, shaping the value proposition, and prioritising the essential features for a successful go-to-market launch. It’s the clarity document that sets the tone for everything that follows.
Customer journeys
A narrative-driven map of how real users discover, enter, and interact with your product—from the very first touchpoint to the moment they achieve value. Instead of just drawing screens, this focuses on motivations, expectations, decision points, and emotional states. It reveals friction, highlights opportunity, and ensures your product aligns with the psychology of first-time users—a crucial factor for go-to-market success.
High-fidelity interface design
A polished, visually refined interface that feels both modern and unmistakably yours. Every screen is crafted to reflect your brand intent, support real user behaviour, and handle edge cases with clarity. The result is a cohesive visual system that feels effortless to use, delightful to interact with, and robust enough for engineering to build confidently.
Component-focused design system
A scalable library of reusable components—buttons, inputs, typography rules, spacing tokens, states, and more—designed for consistency and speed. This system reduces design debt, accelerates development, and ensures every future feature feels like a natural extension of the product instead of a patchwork of mismatched UI.
Interactive Figma prototype
A clickable, interactive prototype that brings the product to life before a single line of code is written. Ideal for testing assumptions, validating flows, aligning stakeholders, or pitching to investors. It mirrors the final product’s behaviour and gives everyone a clear, shared understanding of how the experience works.
Developer-ready handoff
A meticulously organised Figma setup with labelled layers, component documentation, spacing rules, behaviours, and annotations. This ensures engineers can build with precision and reduces back-and-forth during development. The handoff includes everything needed for a smooth and confident implementation.
Go-to-market-ready visual assets
A collection of beautifully crafted product visuals designed to support your launch. This includes hero shots, feature highlights, and branded snippets tailored for websites, pitch decks, socials, ads, or investor updates. These assets make your product instantly understandable and visually desirable during your go-to-market push.
FAQs
Clarity on your product idea, goals, and any existing materials (even rough notes). If you’re early-stage, I help you shape the idea into something buildable.
Both. I can start from a blank page or refine an existing product. The process adapts to wherever you are in your go-to-market journey.
Yes, it’s a core part of my work. I specialise in translating complex systems into interfaces that feel simple, intuitive, and human.
Yes, every project includes a modular component library so your product can scale without design becoming a bottleneck.
I don’t code the product myself, but I can collaborate with your dev team or help you hire one. You’ll get clean Figma files ready for implementation.
Most web app projects take 3–6 weeks, depending on scope and complexity. After a short onboarding call, I’ll give you a precise timeline.
A fully designed web application in Figma—UX flows, polished UI, components, and a foundational design system—ready for development.
Absolutely. I can help refine new features, iterate post-launch, or support your team as you grow.
Example work
Zlatko's other services
Contact for pricing