GA4 Audit, Recommendations & Repair

Reuben O’Connell

(0)

Starting at

600

About this service

Summary

I offer an extensive service that focuses not only on auditing but also on planning and implementing a robust marketing analytics stack. This service is tailored for smaller business like startup aiming to refine their online strategy through superior data insights and those who utilise multiple marketing channels.

Process

Kick-off Chat: I'll dive into your current marketing setup and goals. It's important for me to get the full picture of what you need, so we can make the audit as relevant as possible to your business.

In-Depth GA4 Review: I'll roll up my sleeves and delve into your GA4 setup. This step is all about digging deep into your data accuracy and tracking, really getting to grips with how your users are interacting with your site.

Strategy Pow-Wow: Armed with insights from the audit, we'll sit down (virtually or otherwise) to hash out a solid plan. This is where we map out a marketing analytics framework that's not just robust, but also custom-fit to your business aims.

Hands-On Implementation: Here's where I get technical. I'll collaborate closely with your development team to put our plan into action, ensuring everything's tracking nicely in GA4. Think of me as an extension of your team, working hand in hand to get things just right.

Catch-up and Support: After everything's up and running, we'll have a debrief. It's a chance for you to see the improvements and for us to chat about leveraging your new and improved data. And remember, I'm always here for any follow-up tweaks or questions you might have.

What's included

Full GA4 audit
A thorough examination of your current GA4 setup. This includes assessing data accuracy, event tracking configurations, and understanding user behaviour. This will be delivered in a spreadsheet.
Recommendations
Based on the audit findings, I will provide bespoke suggestions to improve your data collection strategies, enhance user tracking, and resolve any identified issues.
Implementation and Fixes (with GTM)
Utilising Google Tag Manager, I'll implement the recommended changes, ensuring your GA4 is accurately tracking key metrics and user interactions and ensure your GTM and GA4 setup is as scalable as it is robust.
Health check and analysis
Post-implementation, you will receive a comprehensive report detailing the changes made, improvements in data collection, and insights into user behaviour and website performance alongside a health check ~2 months in to ensure everything is working well.

Duration

2 weeks

Skills and tools

Digital Marketer

Marketing Analytics Specialist

Data Engineer