Email Design & Copywriting ⚡️ by Hailey Williams

Email Design & Copywriting ⚡️

Pro

Top Independent

Hailey Williams

Contact for pricing

About this service

Summary

Ready to boost your brand with emails that resonate and convert? Whether you need a single welcome flow, copy for a monthly newsletter, design for an existing campaign, or a comprehensive monthly retainer, I'll create a custom approach to meet your exact needs and personally craft your emails with care, creativity, and strategy. I’m all in for creating something special that reflects the unique spirit of your brand and tackles your campaign goals. No project is too big or small, and I’m here to offer a flexible, tailored approach that meets you where you're at. If you’re nodding along thinking, “This would be a huge help,” then let’s chat! 📲 Get In Touch — Let's Make Your Brand Thrive Together! Contact me here on Contra, or by email at hello@hdwstudios.com to discuss your individual needs.

Process

Phase 1: First things first, we'll have a chat! I want to get a real feel for your brand, understand who you’re speaking to, and what you want to achieve with your email campaigns. Phase 2: With our goals set and your brand’s visual and verbal identity in mind, I’ll dive into writing and/or designing. Expect concepts that are not only visually engaging but strategically designed to capture attention and provoke action. Think compelling layouts and call-to-actions that practically click themselves! Phase 3: Once you’re thrilled with how things have come to life, I’ll bring them into the world of Klaviyo, Mailchimp, etc., making sure every link does what it's supposed to do and the visuals look fabulous on any device. Phase 4: With the emails ready and optimized, I'll schedule them or drop them into the appropriate flow. With that, we'll be all set to go live!

What's included

Email or Newsletter Copywriting
Set-it-and-forget-it email copy for newsletters, promotional campaigns, and various other email flows: Welcome Flow, Post-Purchase Flow, Winback Flow, Abandon Cart Flow, etc.
Custom Email Design
Tailored designs and visual assets that align with your brand identity and campaign objectives.
Segmentation, Opt-in, Flow Creation
I'll manage the segmentation strategy, create relevant opt-ins, and build the flow within your preferred platform.
Responsive Design and Quality Assurance
I'll ensure that each link works properly, no errors are found, and designs are crisp, clear, and functioning seamlessly across all devices.

Recommendations

(4.8)

Kayt Racz • Owl Labs

Client • Nov 13, 2025

Recommended

Hailey is an excellent writer and a joy to work with. She is super collaborative and open to any and all feedback. We've worked together on both longer form and short form emails and have seen success in both types with our customers.

John Corrigan • Overflow Studios

Client • Jan 8, 2025

Recommended

I can't wait to hire Hailey again, total rockstar and great to work with. Gave instructions and got back exactly what I wanted.

Emma Clark

Client • Oct 18, 2024

Recommended

Hailey was wonderful to work with! It's clear she knows her stuff with email marketing and it was such a relief to have her come in and set-up my email campaigns. She is a strong writer and also has great technical knowledge.

Jacob Barkey • Sawmill

Client • May 27, 2024

Recommended

I usually offer a lot more feedback after the first round, even with small things like CTA buttons or adding social links. Not with Hailey. She jumped right in and delivered something great in V1. Hailey helped us get moving quicker.

Skills and tools

Email Marketer

Copywriter

Email Designer