What's included

• Discovery Consultation

  Begin your brand actualization with a strategic call to deeply understand your brand's needs and goals. This initial step includes filling out a detailed brand questionnaire, ensuring that my approach is perfectly aligned with your vision.

• Vision and Mission Statement

  Articulating the impact your brand strives to create. Defining the core purpose of your business in serving your audience.

• Brand Values and Purpose

  Establishing the core values guiding your business operations and decisions. Clarifying the 'why' behind your brand's existence.

• Brand Narrative and Storytelling

  Sharing your unique journey, highlighting your community, and showcasing your signature.

• Verbal Identity / Tone of Voice Guidelines

  Create a tailored guide for language preferences, and tone variations for different contexts like proposals, social media, and web content. Hashing out the Do’s and Don’ts with specific examples of language to use and avoid.

• Brand Voice Chart

  A visual tool aligning your brand voice with values, describing what your brand communication is and isn’t.

• Target Audience and Persona

  Deep dive into the description of your target customer, understanding their needs, desires, and pain points. Then, crafting a brand persona to guide tone, language, and messaging strategies.