Brand Tone of Voice Development 🗣️
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About this service
Summary
Are you struggling to stand out in a sea of sameness? It's time to amplify your brand's essence with a voice that's unmistakably yours. I'm here to craft a verbal identity for your brand that’s as unique as your fingerprint and resonates deeply with your audience.
Why a Verbal Identity Matters? Your brand’s voice is its silent ambassador. A well-defined tone of voice can elevate your brand from being just another choice to being the choice.
With a fusion of your mission, vision, and values, I'll develop a Brand Tone of Voice that ensures consistency across every touchpoint. It's about creating a vibe that your customers... vibe with, a narrative they feel part of, and a conversation they want to continue.
Imagine every piece of content, from social media to customer service, singing the same tune — your tune.
If you're ready for your brand to be heard, for your story to resonate, and for your message to echo in the hearts and minds of your audience, let’s connect.
📲 Contact me here, or by email at hello@hdwstudios.com and let's make your brand thrive together.
What's included
Discovery Consultation
Begin your brand actualization with a strategic call to deeply understand your brand's needs and goals. This initial step includes filling out a detailed brand questionnaire, ensuring that my approach is perfectly aligned with your vision.
Vision and Mission Statement
Articulating the impact your brand strives to create. Defining the core purpose of your business in serving your audience.
Brand Values and Purpose
Establishing the core values guiding your business operations and decisions. Clarifying the 'why' behind your brand's existence.
Brand Narrative and Storytelling
Sharing your unique journey, highlighting your community, and showcasing your signature.
Verbal Identity / Tone of Voice Guidelines
Create a tailored guide for language preferences, and tone variations for different contexts like proposals, social media, and web content. Hashing out the Do’s and Don’ts with specific examples of language to use and avoid.
Brand Voice Chart
A visual tool aligning your brand voice with values, describing what your brand communication is and isn’t.
Target Audience and Persona
Deep dive into the description of your target customer, understanding their needs, desires, and pain points. Then, crafting a brand persona to guide tone, language, and messaging strategies.
Example projects
Recommendations
(4.7)
Client • Oct 31, 2024
Recommended
Hailey was able to capture our brand voice and essence right off the bat, she was highly communicative and follows guidelines really well. She goes above and beyond—excited to collaborate with her on future projects!
Client • Oct 18, 2024
Recommended
Hailey was wonderful to work with! It's clear she knows her stuff with email marketing and it was such a relief to have her come in and set-up my email campaigns. She is a strong writer and also has great technical knowledge.
Client • May 27, 2024
Recommended
I usually offer a lot more feedback after the first round, even with small things like CTA buttons or adding social links. Not with Hailey. She jumped right in and delivered something great in V1. Hailey helped us get moving quicker.
Skills and tools
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