Brand Marketing Strategy
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About this service
Summary
We cover brand marketing, content, C-suite profiling and visual identity. Throughout strategy development, we ensure alignment with your company's overall goals and strategy. Our service also includes standalone workshops.
> Brainstorming
> Brand marketing
> Content Strategy
> C-suite profiling
> Visual identity
What's included
Brand Strategy
The brand strategy will define: • positioning • market definition • target audience profiling • value proposition • brand promise • brand personality • proof points • desired customer review
Message House
Creating a message house helps to define the brand narrative and subsequent content strategy. Starting with the main key message (brand promise) we define sub messages per audience profile.
Content strategy
Based on the brand strategy and message house we can now outline the content strategy and content calendar.
Skills and tools
Brand Strategist
Business Consultant
Entrepreneur
Canva
macOS
Microsoft Office 365
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