Brand Marketer

Avishek Roy

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About this service

Summary

Brand Strategy and Positioning: This involves developing a comprehensive brand strategy and identifying the right positioning for the brand in the market. The deliverables may include a brand positioning statement, target audience analysis, competitor analysis, and a brand personality guide.

Brand Messaging and Tone of Voice Guidelines: Developing brand messaging and tone of voice guidelines ensure consistency in brand communication across all channels. The deliverables may include a brand messaging framework, a brand voice guide, and a messaging matrix.

Logo and Visual Identity Guidelines: Establishing guidelines for the brand's visual identity ensures consistency in the use of the brand's logo and design elements. The deliverables may include a logo style guide, color palette, typography guidelines, and design templates.

Marketing Collateral: Developing marketing collateral such as brochures, flyers, and business cards that adhere to the brand guidelines ensures consistency in the brand's visual identity. The deliverables may include templates for marketing materials that are easy to customize.

Campaign Management: Developing and executing advertising campaigns and managing them through various channels such as social media, search engines, and display networks. The deliverables may include campaign briefs, creative concepts, social media creatives using tools like Canva, campaign set-up, monitoring, and analysis reports.

Content Marketing Materials: Developing content marketing materials such as blog posts, social media content, and YouTube scripts based on search terms and keyword analysis. The deliverables may include content calendars, blog topic ideation, and content guidelines.

Website: Ideating and developing the website's basic structure, navigation, and design, ensuring it adheres to the brand guidelines. The deliverables may include wireframes, sitemaps, and design templates.

Market Research: Conducting market research to gather insights into the target audience, competitors, and industry trends. The deliverables may include research design, agency briefing, and research reports.

These deliverables may vary based on the business objective and goal, but they are essential tools for a brand marketer to successfully develop and implement a brand strategy.

What's included

Primarily the followings, but may vary based on the objective and business goal-
Brand strategy and positioning| Brand messaging and tone of voice guidelines| Logo and visual identity guidelines| Marketing collateral such as brochures, flyers, and business cards guidelines |
Campaign management
Advertising campaign ideation & execution | and social media creatives using Canva| Campaign setup | Monitoring | Analysis
Content marketing materials
Such as blog posts and social media content| Youtube scripts & topics based on search terms and keyword analysis
Website
Design and development (ideation & basic structure- not development)
Market research
Market research design if required, agency briefing and analysis reports.

Example projects