[Data-Focused] Rebranding
Starting at
$
1,000
About this service
Summary
WHAT'S A BRAND? (Think about it, don't read asap)
«Is the combination of elements (name, slogan, logo, communication, history and reputation) that function as a distinctive sign and identifier of an enterprise or person. The brand embodies image, values, meaning, etc. that differentiates it from competitors, determining the relationship with the target audience.»
It’s clear now that a brand is not just a logo or a font, but it’s the visual transfer of data, values, and information that we own or want to mirror.
And this is what differentiates one successful brand from another. With "[Data-Focused] Rebranding] we will work together to translate what you own or intend to pursue into something concrete.
HOW IT WORKS:
Initial Consultation: Will be conducted with a 1-to-1 call to understand your needs, and talk about your mission, vision, and future plans with this brand.
Data & Files Analysis: In this case, you will provide me everything your brand is related or have been in the past, also all the audience & industry data. The more data I have, the better the final product would be.
Concept Development: At this stage, I will work on the data to understand what's a better way to combine your values with your target audience.
Brand Pillars & Design Refinement: We're going to build and design the pillars for your brand (palette, logos, slogan, typography)
Mockup & Finalization: After obtaining the necessary feedback, I'll use it to complete the brand presentation and finish with realistic mockups.
What's included
Brand Essence
Tone of Voice, Mission, Vision, Audience Personas, Mood boards, Belief System, Values and Archetypes
Brand Identity
Logo (with all its variants), Color Palette, Font System, Mockups, Photography Guide, Visual Identity Guidelines, Packaging, Social Media Templates
Example projects
Duration
3 weeks
Skills and tools
Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Figma