Brand Identity Design

Pinmo Taiwo

(0)

Starting at

1,500

About this service

Summary

As a brand designer, I offer comprehensive brand identity solutions that go beyond mere aesthetics, focusing on crafting meaningful visual narratives that resonate with audiences.

My process begins with initial consultation, you will be asked to fill an in-depth questionnaire, providing with detailed information of the brand to help me thoroughly understand the brand's intentions.

Once the questionnaire is submitted and I have had a chance to properly overview it, we will be hopping on a discovery call during which we will discuss the full scope of the project and also establish clear communication channels and set expectations.

After the call, i will develop a comprehensive brand strategy that aligns with the client's objectives and resonates with the target audience. Once it is approved i will move on to the brand's concept creation.

I will provide 3 concepts for the clients to choose from and iterate further if needed.

During the brand concept creation i will generate initial design concepts for the logo, typography, and visual elements. I will present these concepts to the client for feedback and refinement. and Iterate on the designs based on client input and strategic considerations.

This process will repeat for 3 iterations in total, taking up to 2-3 weeks, after which the designs will be finalized and we can move to design execution.

In this phase, i will design brand collaterals that was chosen which can take up to 2-3 weeks and the first draft will be provided over a video call so we can discuss the progress in detail.

If everything looks okay, I will prepare the final brand identity assets, including high-resolution files and brand guidelines and also conduct a final quality check to ensure accuracy and completeness.

I will also provide ongoing support and guidance for the duration of 3 weeks to the client as they implement the brand identity across various touchpoints.

What's included

Logo Design
Logo design represents the cornerstone of brand recognition. The primary visual mark of the brand, including variations for different use cases (e.g., full color, monochrome, simplified).
Brand Identity Development
The focus extends beyond logo design to encompass essential elements such as typography guidelines, color palette, and iconography/illustrations. This offers versatile visual assets that can be utilized across various applications, reinforcing the brand's identity in a cohesive and engaging manner.
Brand Collateral
This includes the creation of business stationery like business cards, letterheads, and envelopes, maintaining visual consistency to reinforce brand recognition in physical interactions. Additionally, marketing materials such as brochures, flyers, and posters are designed to communicate the brand's messaging and offerings effectively to the target audience, leveraging the established visual identity for cohesive brand representation.
Brand Guidelines and Implementation
A comprehensive documentation is created to ensure consistency and coherence in the application of the brand identity across various channels and mediums. The brand style guide serves as a comprehensive reference, detailing specifications for logo usage, typography, color palette, imagery guidelines, and tone of voice.

Example projects