I do this by thoroughly researching your brand and understanding your tone, values and unique selling points. I also research and analyze your target audience's preferences and behaviours to create messaging that resonates with them, ensuring the copy feels authentic and perfectly aligns with your brand's identity.

I ensure this by focusing on clear, compelling calls to action, personalized content and strategic timing. I also optimize subject lines to encourage opens and clicks while incorporating data-driven insights to continually improve performance based on audience behaviour and preferences.