Brand Identity & Visual Direction

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About this service

Summary

Your brand deserves more than a logo. This service builds a clear, stylish identity that tells your story across every platform. Whether you’re launching something new or leveling up your look, I’ll help you define a visual language that feels fresh, consistent, and unmistakably you.

FAQs

  • Is this just for new brands?

    Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.

  • Do I have to use the logo you design?

    Nope, you can keep your current logo, and I’ll build the rest of the system around it.

  • Will this include editable templates?

    Yes, if needed! I can include Canva or Figma-based templates as an add-on.

  • How long does this take?

    Typically 2–3 weeks depending on feedback rounds and add-ons.

  • Do you offer full brand naming or messaging too?

    I can offer it if needed.

What's included

  • Brand Moodboard & Visual Strategy

    A curated direction that defines your aesthetic, tone, and visual style — with real-world references.

  • Logo & Typography Pairings

    Custom logo design or refinement, plus matching font systems for strong visual consistency.

  • Color Palette Design

    Primary + secondary colors with use cases and accessibility in mind.

  • Social Media Style Guide

    Guidelines for layout, post structure, tone of voice, and how to show up consistently online.

  • Launch-Ready Brand Kit

    A zip file with all final assets: logos, fonts, colors, templates, and guidelines for you (or your team) to hit the ground running.

Example projects

Fitbot Brand Identity & Website Redesign

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Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Healthcare
E-Commerce
Food & Beverage

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