Content Strategy by Judith Meyer

Content Strategy by Judith MeyerContent Strategy by Judith Meyer

Content Strategy

Judith Meyer

Starting at

1,000

About this service

Summary

I deep dive and learn who your customers are, what their pain points are, and what they value most. Then I produce content ideas that speak to those pain points and values. All the keyword research stems from understanding customer intentions so you can serve them with helpful, actionable content. This is how we win with content.

What's included

User Research
I speak to client-facing members of your team to find out who your best clients are, what their biggest pain-points are and create a content strategy that targets these pain points.
Keyword research
I produce the keywords that have high purchase intent, based on the customer research conducted. These keywords are aimed at all the organic traffic that is primed and ready to buy. To rank we will need to outdo all the existing content currently ranking for these keywords which means adding more value to the content and having a good (white hat) backlink strategy.
Content calendar
I produce a content calendar with all the keywords we are targeting and briefs that include (keywords, internal links, the angle we should take for each keyword etc). You can then decide whether you want me to execute and produce the assets or you can DIY.

Skills and tools

User Researcher

Ahrefs

Google Docs

Grammarly

SEMrush

Typeform

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