Create Tiktok Shop, sync logistics, run marketing

Josh Pinsky

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About this service

Summary

I help brands set up and manage their TikTok Shops, making sure everything runs smoothly with fulfillment through your existing method whether it be Amazon FBA, Shopify, or other. I enjoy collaborating with TikTok creators to boost visibility and sales, and I’m dedicated to keeping your shop looking great while adjusting marketing efforts to trends. My goal is to make your TikTok Shop not just a functional and seamless part of your business, but also a fun and engaging place for your audience.

Process

1. Initial Consultation
Discuss Goals: Understand the brand’s objectives, target audience, and product offerings.
Identify Needs: Determine fulfillment preferences (Amazon FBA, Shopify 3PL, etc.) and discuss influencer collaboration opportunities.
2. TikTok Shop Setup
Create TikTok Account: If not already done, set up a TikTok Business account, and allow TikTok time to verify business for the TikTok Shop Seller Account.
Shop Configuration: Set up the TikTok Shop, including linking to the brand's existing website or Shopify store.
Product Listings: Add product details, descriptions, images, and prices.
3. Fulfillment Integration
Amazon FBA, Shopify, 3PL: Integrate the shop with Amazon FBA, or your brand's prior fulfillment method, along with inventory, order, and returns forwarding, ensuring smooth inventory management and order processing.
4. Visual Branding
Shop Aesthetics: Design the shop layout and visuals to align with the brand’s identity, ensuring a cohesive look and feel.
Content Creation: Assist in planning engaging content that resonates with the target audience, including videos and product showcases.
5. Influencer Collaboration
Identify Influencers: Research and reach out to relevant influencers who align with the brand.
Campaign Development: Collaborate with influencers to create authentic content promoting the products, turning some content into ads. Eventually, content can be batched or repurposed for other platforms as relationships with creators grow.
6. Ongoing Maintenance
Performance Monitoring: Track sales, traffic, and engagement metrics regularly to assess shop performance.
Visual and Content Updates: Refresh visuals and product listings as needed to keep the shop engaging.
Logistics Management: Ensure fulfillment processes are running smoothly, addressing any issues promptly.
8. Feedback and Adjustments
Analyze Results: Review marketing and sales data to understand what’s working and what isn’t.
Implement Changes: Make necessary adjustments based on feedback, market trends, and performance metrics to enhance shop effectiveness.
9. Continuous Improvement
Stay Current: Keep up with TikTok trends and updates to the platform, ensuring the shop evolves with the market.
Adapt Strategy: Continually refine marketing strategies based on insights gained from ongoing analysis.

What's included

  • TikTok Shop Setup

    Complete creation and configuration of a TikTok Shop, including product listings and shop design.

  • Logistics / 3PL / Amazon FBA integration

    Set up seamless fulfillment by connecting TikTok Shop to Amazon FBA, or your prior fulfillment method, for automated order forwarding from TikTok Shop, fulfillment, and returns.

  • TikTok influencer / creator collaborations

    Coordinate with influencers and creators to promote products and drive sales. Repurpose tiktok content for tiktok ads, Instagram reels, Amazon storefront, Linkedin, Facebook, etc... Work with creators to batch content for multiple platforms if you and the creator are open to it.

  • Shop Optimization

    Optimize product descriptions, images, and pricing for better visibility and conversion.

  • Ongoing Maintenance and Feedback

    Regular updates to shop visuals, ensuring a cohesive brand look, along with logistics forwarding management. Provide strategic feedback and adjustments on marketing efforts to enhance campaign effectiveness and drive sales.

Skills and tools

Digital Marketing Specialist
Shopify Designer
Shopify
TikTok
TikTok Ads

Industries

Marketing

Work with me

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