Create & Manage your Meta Business Suite / Instagram Shop

Josh Pinsky

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About this service

Summary

I specialize in setting up and managing Instagram Shops through the Meta Business Suite, ensuring a seamless experience from product listing to customer engagement. I focus on creating visually appealing shops, developing effective content strategies, and collaborating with influencers to drive sales. With ongoing maintenance and performance analysis, I help brands optimize their presence on Instagram and connect with their audience.

Process

1. Initial Consultation
Discuss Objectives: Understand the brand’s goals, target audience, and product offerings.
Identify Fulfillment Needs: Determine how the brand plans to handle order fulfillment (e.g., shipping methods, inventory management).
2. Instagram Shop Setup
Create Instagram Business Account: If not already established, set up an Instagram Business account.
Link to Facebook Page: Connect the Instagram account to the brand's Facebook Page for seamless integration.
3. Meta Business Suite Configuration
Set Up Meta Business Suite: Configure Meta Business Suite to manage Instagram and Facebook marketing, including catalog management and analytics tools.
4. Product Catalog Integration
Add Product Listings: Upload and optimize product information, including descriptions, images, and pricing, to the catalog in Meta Business Suite.
5. Visual Branding
Shop Design: Customize the Instagram Shop layout to reflect the brand's identity, ensuring a cohesive and appealing look.
Content Creation: Assist in planning promotional content to showcase products effectively.
6. Content Strategy Development
Create a Posting Schedule: If needed, plan and schedule regular posts to maintain consistent engagement with followers.
Develop Promotional Campaigns: Design and compare targeted ad campaigns to promote specific products or seasonal offers.
7. Influencer Collaboration
Identify and Reach Out: Research relevant influencers for partnerships to help amplify product visibility and drive sales.
Coordinate Campaigns: Collaborate with influencers to create authentic content featuring the brand's products.
8. Engagement Plan
Foster Community Interaction: If needed, develop strategies for engaging with followers, including responding to comments and direct messages promptly.
Encourage User-Generated Content: Create incentives for customers to share their experiences and tag the brand.
9. Performance Monitoring
Track Metrics: Regularly monitor sales, engagement, and traffic data through Meta Business Suite.
Analyze Results: Review performance reports to identify trends and areas for improvement.
10. Ongoing Maintenance and Optimization
Update Shop Visuals: Refresh the shop's appearance and product listings to keep it engaging and aligned with current trends.
Implement Feedback: Make adjustments to marketing strategies and product offerings based on insights from performance analysis.

What's included

  • Instagram Shop Setup

    Complete creation and configuration of the Instagram Shop via Shopify, including product catalog integration and shop layout design, and authorize "Checkout on Instagram and Facebook" within the US and other elligible regions.

  • Product Listings

    Sync, add, and optimize product listings with engaging descriptions, high-quality images, and pricing information. Most of this will synchronize automatically, but some adjustments might be beneficial for conversion and / or Instagram ads optimization.

  • Meta Business Suite Configuration

    Set up and configure Meta Business Suite to manage Instagram and Facebook marketing, analytics, and messaging.

  • Content Strategy

    I can assist in developing a content strategy for Instagram, including post scheduling, themes, and promotional ad / creator campaigns.

  • Engagement Plan

    I can create a plan for engaging with followers, responding to comments, and handling direct messages to foster community.

  • Ongoing Maintenance & Optimization

    Ongoing updates to the shop visuals and product listings, along with feedback on marketing strategies to improve engagement and sales as needed.

Skills and tools

Social Media Marketer
Facebook Business Manager
Instagram
Shopify

Industries

Marketing

Work with me

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Contact for pricing