B2B Digital Product Design | Crafting Growth-Driven Experiences by Prince Pal

B2B Digital Product Design | Crafting Growth-Driven Experiences

Prince Pal

Contact for pricing

About this service

Summary

I am a digital product designer with a portfolio of UX/UI work featuring exceptional aesthetics and pitch-perfect user experiences.

In my extensive 17-year tenure, I've consistently viewed digital product design through a singular lens: It's the art of addressing and resolving user challenges and desires.

It's a delicate dance between creativity and utility, harmonizing engineering precision with business objectives and content strategies.

Digital product design, to me, is the conduit through which I breathe life into your concepts, whether they manifest as mobile apps, web applications, intuitive dashboards, compelling marketing platforms, or bespoke, one-of-a-kind websites.

Here’s what a typical engagement may look like. Email me - palprince@gmail.com

My Approach to Product Design

✅Solving Problems Digitally

At Big Human, my ethos in digital product design revolves around one core principle: the end-user reigns supreme. Whether it's your clients or customers, their needs are the compass guiding our design journey. Without addressing their needs, success remains elusive. We craft interactive, intuitive experiences that seamlessly blend functionality with accessibility.

✅ Paramount Accessibility

In my design philosophy, accessibility isn't just an option—it's fundamental. I designed many digital products to cater to a diverse spectrum of users, including those with visual impairments, hearing limitations, mobility challenges, and dyslexia. Furthermore, I embrace linguistic diversity and advocate for representation across gender, race, and ethnicity within my audience.

✅ Digital Products with Impact

At Big Human, my commitment extends beyond aesthetics and functionality. We are passionate about crafting solutions that contribute to the greater good. Take Subdial, for instance—a groundbreaking first-responder alternatives app we introduced in 2020. It exemplifies our dedication to creating digital products that not only enrich user experiences but also elevate humanity as a whole.

✅ Forward-Thinking Mindset

My team of digital product engineers and strategists operates at the nexus of current user needs and future trends. By staying attuned to the pulse of the market and envisioning potential evolutionary paths, I ensure that my client's products possess both longevity and a favorable return on investment. It's this forward-thinking approach that underpins our success in building enduring, impactful solutions.

Process

Discovery:

Engaging with stakeholders initiates my journey, allowing me to delve into the essence of the product's objectives, user needs, and pain points. This pivotal phase sets the tone for me as a designers to chart a course aligned with the project's vision.

2. Research:

Here, I meticulously study the triumphs and tribulations of existing products, discerning opportunities to redefine industry standards. Through exhaustive competitive analyses, I unearth market gaps, paving the way for innovative solutions that resonate deeply with users.

3. User Story Definition:

Enter the realm of crafting and implementing user stories, meticulously detailing features and functionalities. These narratives serve as guiding lights, anchoring my designs to user-centric goals while fostering alignment among stakeholders and developers.

4. User Flows and Architecture:

Efficiency and seamlessness define our mission as I architect user flows to facilitate swift information retrieval. Every structural decision is meticulously crafted to ensure users effortlessly navigate through the digital landscape.

5. Wireframes and Sitemaps:

My prototyping prowess takes center stage, offering a dynamic canvas for refining design intricacies. From comprehensive product explorations to targeted element assessments, our prototypes empower iterative refinement at every turn. For Lo-Fi prototyping I use Axure and For Hi-Fi prototyping I use Figma tools.

6. Validate, Test, Repeat:

Enter the cycle of perpetual enhancement as we design, test, and refine. Through interactive prototypes and high-fidelity designs, we embark on a journey of continual validation, ensuring that each iteration reflects our evolving understanding of user needs and aspirations.

What's included

SaaS product design
My Product Design Services are crafted to bring your vision to life, creating intuitive and engaging products that resonate with your users and stand out in the market. • User Research and Analysis • UI/UX Design • Prototyping and Testing • Visual Design • Design System Development • Branding and Identity • Collaboration with Development Teams
SaaS Website Revamp
My SaaS Website Revamp service enhances your online presence by refreshing content and design, driving increased engagement and conversion rates through strategic improvements tailored to your target audience. • Conduct a comprehensive website audit to identify areas of concern and opportunities for improvement. • Enhance website content and design to boost user engagement and drive higher conversion rates. • Provide actionable recommendations to enhance user experience and optimize site navigation. • Deliver a detailed report summarizing critical insights and strategic suggestions for optimizing the SaaS website.
Design System Setup
I specialize in creating comprehensive and scalable design systems tailored for SaaS companies. My mission is to streamline your design and development processes, ensuring consistency, efficiency, and a superior user experience across all your products. • Custom Design System Creation • Component Library Development • Brand Identity Integration • Documentation and Guidelines • Accessibility and Inclusivity • Continuous Support and Updates • Training and Onboarding
UX Audit
I am enhancing the user experience through comprehensive audits.
Wireframes
Creating clear, Hi-Fi wireframes for your projects using Axure and Figma.

Example projects

UI/UX/Branding Showreel

B2B B2C SaaS Dashboards UI/UX Design

Fitness App UI Design

Recommendations

(5.0)

Tebogo Mokwena • Akiba Digital

Client • May 7, 2025

Recommended

Prince played a key role in modernising and standardising our design system, bringing clarity, consistency, and a modern touch to our product. His attention to detail, collaborative approach, and user-first mindset helped us build a scalable system that’s improved both our user experience and development speed. A pleasure to work with and highly recommended!

Skills and tools

Product Designer

UX Designer

UX Engineer