Designing a logo is a key component of the broader branding services at Big Human, and its impact on a brand is profound. Since a logo is often the first element a customer encounters, its influence on brand perception cannot be overstated. Consider some of the most memorable logos — McDonald’s, Apple, Google, and Snapchat come to mind. These logos, designed with simplicity, versatility, and relevance, endure over time and resonate with a diverse audience. As part of my brand strategy services, logo design involves extensive research (more on that below). Developing the "right" logo requires a deep understanding of the market landscape, the company's goals, and its ideal consumers.

As Shakespeare once pondered, “What’s in a name?” While the playwright suggested that names might lack significance, I as a brand designer understand that isn't always true. In reality, the name of a brand, company, or product can profoundly influence its recognition and success. Whether you're naming your startup, rebranding a company, or creating a naming system for a range of products or services, I can guide you through our research-based naming process.

I provide solutions that distinguish my clients from their competitors and impress stakeholders. Following the initial kickoff & research phase of the project, I work as an extension of your marketing team to develop a brand look and feel that aligns with your core messaging and overall company vision. ELEMENTS OF CORPORATE IDENTITY Logo & Identity Brand Guidelines Business System Collateral Print & Packaging Visual Identity