Logo, Brand Kit, and Brand Book Design

pro

Prince Pal

(0)

Starting at

/hr

About this service

Summary

Digital branding encompasses numerous elements, from logo design and usage guidelines to color palettes and tone of voice. A successful brand integrates these components to create a cohesive and compelling narrative. I help clients harness the power of their brands to communicate their unique stories at every touchpoint.

A brand is shaped by everything a customer sees, hears, and experiences related to your business. I as a strategist, designer, and copywriter collaborate with clients to determine their brand's market position, address consumer needs, and craft messages that resonate and drive engagement.

Process

Discovery and Positioning: Laying the foundation for a brand begins with defining its core identity—who it is and why it exists. This process is shaped by the business's unique culture and distinguishing features. We kick off by engaging in discovery workshops, competitive analyses, brand audits, stakeholder interviews, and more. Beyond the product or service, my goal for digital branding clients is to forge a brand that resonates deeply with people. At this stage, uncovering our audience’s emotional connections to the brand, along with their pain points and needs, is crucial. This insight allows us to craft solutions that truly resonate.

Establishing the Brand Story: Successful brands create an emotional bond with their audience, transforming them into loyal advocates. eCommerce brands achieve this by emphasizing their product differentiation and unique brand values. Here, it’s essential to develop a compelling narrative, supported by strong brand positioning statements and clear value propositions.

Execution: With visual research, inspiration, and mood boards compiled, the brand-building process begins in earnest. As I identify and create core visual brand elements, my role as a strategist and copywriter involves developing brand statements and messaging guidelines. These elements are designed for implementation at every brand touchpoint, ensuring consistency and cohesion.

Handoff: After our engagement, you'll possess more than just a logo; you'll have a cohesive brand identity with a consistent look, feel, and voice. This ensures that every time your brand communicates or interacts with customers, the message will emanate from a trusted and unified source.

FAQs

How much does branding cost?
The cost of branding varies depending on the project's scope and specific needs.
How long does a discovery session last?
A discovery session typically lasts between 2 to 4 hours.
Do I really need branding?
Yes, effective branding is crucial for business success and differentiation.
Isn’t branding just a logo?
No, branding encompasses much more than just a logo; it includes the overall identity and perception of your business.
How often should I update my branding?
Branding should be updated periodically to stay relevant, typically every 5-10 years or as market trends shift.
Can you create my brand identity from scratch?
Yes, I can develop your brand identity from the ground up.
Do you offer rebranding services?
Yes, I provide comprehensive rebranding services.
Do you provide copywriting services?
Yes, I offer professional copywriting services.
Can you create printed materials?
Yes, I can design and produce printed materials.

What's included

Logo Design
Designing a logo is a key component of the broader branding services at Big Human, and its impact on a brand is profound. Since a logo is often the first element a customer encounters, its influence on brand perception cannot be overstated. Consider some of the most memorable logos — McDonald’s, Apple, Google, and Snapchat come to mind. These logos, designed with simplicity, versatility, and relevance, endure over time and resonate with a diverse audience. As part of my brand strategy services, logo design involves extensive research (more on that below). Developing the "right" logo requires a deep understanding of the market landscape, the company's goals, and its ideal consumers.
Company, Brand, and Product Naming
As Shakespeare once pondered, “What’s in a name?” While the playwright suggested that names might lack significance, I as a brand designer understand that isn't always true. In reality, the name of a brand, company, or product can profoundly influence its recognition and success. Whether you're naming your startup, rebranding a company, or creating a naming system for a range of products or services, I can guide you through our research-based naming process.
Corporate Identity
I provide solutions that distinguish my clients from their competitors and impress stakeholders. Following the initial kickoff & research phase of the project, I work as an extension of your marketing team to develop a brand look and feel that aligns with your core messaging and overall company vision. ELEMENTS OF CORPORATE IDENTITY Logo & Identity Brand Guidelines Business System Collateral Print & Packaging Visual Identity

Example projects