A strong Brand Identity is the visual foundation that distinguishes your business and connects with your audience. Let's create a cohesive brand system that communicate your values, build trust, and drive recognition.

Perfect for: Startups launching their first brand, established businesses rebranding, or companies seeking a cohesive visual identity.

Timeline: 8-12 weeks from kickoff to final delivery.

We begin with an immersive conversation exploring your company's core values, goals, and target audience. This deep understanding forms the foundation for a brand identity that truly resonates.

I analyze your industry landscape, study competitor positioning, and identify opportunities for differentiation. Through visual research, exploring atmospheres, colors, shapes, and layouts, I gather inspiration that will inform unique design directions.

Initial design concepts are crafted and digitized. Multiple creative directions are explored to ensure we find the perfect visual expression of your brand.

You'll receive a comprehensive visual presentation showcasing design proposals. This collaborative phase includes your feedback and up to 3 revision rounds to perfect the chosen direction.

After refining your selected design, I prepare all brand identity elements in professional formats, complete with implementation guidelines for immediate use.

3 distinct Logo concepts to choose from

3 rounds of revisions on your chosen direction

Custom Typography System for consistent brand communication

Unique Color Palette tailored to your brand personality

Brand Elements Library (patterns, icons, graphic elements)

Stationery Suite: business cards, letterheads, envelopes

Packaging Design: labels, boxes, bags, or product packaging (as applicable)

Marketing Materials: posters, flyers, advertisements

Social Media Templates: ready-to-use designs for online presence

Website Design Prototype: visual guidelines for web development

Brand Manual (.pdf): comprehensive guidelines covering logo usage, color specifications, typography rules, spacing, dos and don'ts

High-quality files: all formats included (.ai, .eps, .png, .svg, .pdf) with organized file structure

I combine strategic thinking with creative execution to deliver brand identities that don't just look good: they work for your business. Every design decision is intentional, backed by research, and crafted to support your long-term success.

Ready to build a brand that stands out? Let's discuss your project and create something exceptional together.

Contact me at alessia.visicaro@gmail.com