Brand Identity Design

Alessia Visicaro

Contact for pricing

About this service

Summary

Unlocking Success: elevate your business with smart and captivating Brand Identity Design.
Having a strong brand identity is essential to business success. It serves as the recognizable and distinct face of your company, visually representing its values, personality, and the promise it extends to the public.
A strong brand identity goes beyond just a logo; it includes elements such as consistent colors, typography, imagery, and visual style that work together to create a lasting impression.
Let's dive into how we turn your company into a successful brand.
1. Briefing
We kickstart the journey with an immersive conversation, exploring your company's core values, aspirations, and target audience. By understanding your essence, we lay the foundation for crafting a brand identity that resonates powerfully.
2. Research and Inspiration
Research involves studying the company's industry. This includes researching competitors and observing the way they communicate to draw inspiration for the work.
Next, visual research including atmospheres, images, colors, shapes, layouts, and so on will be developed, and this will be the fundamental basis for the development of design ideas.
3. Project Development
Once the research and inspiration phase is completed, initial design sketches will be created and displayed on the computer. Then, a presentation will be developed.
4. Presentation and Reviews
A comprehensive visual presentation will be provided to show the client the idea of the design proposals. Afterward, the client has the opportunity to provide feedback on the design proposals and request changes or new design developments.
5. The Final Touch
I offer three distinct design options fostering a collaborative atmosphere. Once you are satisfied with the refined design, I finalize the brand identity elements and prepare them for delivery.
Brand Identity Design: what's included
• 3 distinct logo design options to select from
• 3 rounds of revisions to refine the chosen logo
• Typography: includes a typographic selection that will allow you to communicate your brand while maintaining brand consistency.
• Color palette: a unique color palette will be created specifically for your brand identity.
• Stationery Design such as business cards, letterheads, envelopes, and more. These elements ensure a cohesive look across your communication materials.
• Brand Elements: visual representations of how your brand identity will appear in real-life scenarios. Can include posters, advertisements, store signs, and so on.
• Packaging Design: according to your business, this point includes labels, boxes, bags, or other packaging materials, ensuring your products make a memorable impression.
• Social Media Design: social media design prototypes to develop your company's online communication. Multiple social media templates can be created upon request.
• Website Design: this prototype design will provide you with guidelines for the complete creation of your website.
• Brand Manual: a file .pdf that outlines the rules and guidelines for implementing your brand identity. It includes logo usage, color specifications, typography rules, and more.
• High-quality files: all necessary file formats will be included (such as .ai, .eps, .png, .svg, .pdf), along with any other supplementary files you require.
Let's chat today! :)

What's included

  • Logo Design

    We can summarize the Logo Design process in 5 steps. 1. Briefing & Brand Clarity → 2. Visual Research → 3. Logo Design Development → 4. Presentation and Reviews → 5. Finalization. This item includes 3 distinct logo design options to choose from and 3 rounds of revision to refine the chosen logo.

  • Typography

    It includes a typographic selection that will allow you to communicate your brand while maintaining brand consistency.

  • Color palette

    A unique color palette will be created specifically for your brand identity.

  • Stationery Design

    Stationery Design includes business cards, letterheads, envelopes, and more. These elements ensure a cohesive look across your communication materials.

  • Brand Elements

    These are visual representations of how your brand identity will appear in real-life scenarios. Can include posters, advertisements, store signs, and so on.

  • Packaging Design

    According to your business, this point includes labels, boxes, bags, or other packaging materials, ensuring your products make a memorable impression.

  • Social Media Design

    It includes social media design prototypes to develop your company's online communication. Multiple social media templates can be created upon request.

  • Website Design

    This prototype design will provide you with guidelines for the complete creation of your website.

  • Brand Manual

    A file .pdf that outlines the rules and guidelines for implementing your brand identity. It includes logo usage, color specifications, typography rules, and more.

  • High-quality files

    All necessary file formats will be included (such as .ai, .eps, .png, .svg, .pdf), along with any other supplementary files you require.

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

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