What's included

• Brand Strategy

  • Brand Discovery Report • Brand Audit • Brand Platform (Purpose, Vision, Mission, Values, Personality, Tone of Voice, Positioning) • Brand Narrative / Storytelling • Audience Personas • Competitor Analysis • Creative Brief

• Creative Direction

  • Moodboards / Creative Boards • Visual Territories / Creative Directions • Keywords & Concept Statements • Color & Typography Exploration

• Brand Identity

  • Logo Design (Primary, Secondary, Responsive Versions) • Logomark / Symbol • Wordmark • Typography System • Color Palette • Visual Language (patterns, textures, graphic elements) • Iconography System • Photography / Imagery Style Guidelines • Motion / Animation Guidelines (when applicable)

• Brand Guidelines

  • Brand Book / Style Guide • Logo Usage Guidelines • Color Specifications (CMYK, RGB, HEX, Pantone) • Typography Usage Guidelines • Grid System & Layout Principles • Tone of Voice Guidelines • Do’s and Don’ts

• Collateral Deliverables

  • Business Cards • Letterhead & Stationery • Email Signature • Presentation Templates • Social Media Templates • Website Look & Feel (UI exploration) • Packaging Design (when relevant) • Marketing Materials (flyers, brochures, posters, etc.)

• Optional / Extended Deliverables

  • Brand Launch Assets (announcements, teaser graphics, etc.) • Brand Applications in Context (mockups, 3D renders) • Internal Brand Toolkit (for team training and adoption) • Content Strategy Guide • Motion Graphics Templates